Skip to main content

2016 | OriginalPaper | Buchkapitel

Economic Analysis in Antitrust: The Case of Brazil

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

We review the Brazilian experience on the use of economic analysis in antitrust practice. Economic theory provides a sound foundation for working with Constitutional principles that back Antitrust law. This allows economic theory and analysis to play a central role in interpreting evidence in cases. Merger analysis extensively uses economic arguments for rulings in Brazil, with practice following closely international guidelines and standards. Economic analysis is also widely used in abuse of dominance/ monopolization (conduct) cases, but its scope is often limited by per se interpretations. We argue that this state of affairs is influenced by a perception of few robust economic results on agreements or collective dominance/monopolization; more explicit law statements on conduct than in merger analysis; higher risk of judicial challenge of decisions (compared to mergers) and relatively limited expertise. Particularly in a developing country, echoing previous authors, economic analysis can achieve a more prominent role if it is able to provide guidelines for investigation and differentiation between pro-competitive and anti-competitive effects of business practices.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Fußnoten
1
Author’s free translation of the legal code.
 
2
Even in cases where prices and margins are not used to delimit relevant market, data intensive methods have been used, e.g., to delimit catchment areas in Higher Education Institutions, with data sets of hundreds of thousand consumers (Teodorovicz et al. 2014).
 
3
But these may be relevant when deciding on fines totals (art. 45).
 
4
Law 12529/2011, the ‘new’ antitrust law has a marked difference from Law 8884/1994, namely, ‘excessive prices’ is not listed explicitly as a anticompetitive practice.
 
5
Even though theory is keen to show that this bilateral surplus creation may come at the cost of third parties. See Motta (2004) and the discussion of exclusive dealing, e.g.
 
6
This has been argued by some commentators as a reason to the rise and fall of merger simulation (or suggestions for a less exaggerated role), as in OECD (2011).
 
7
Per object convictions are seen as a conviction where the conduct itself is proven and a weighting on possible positive and negative benefits ex-ante points to net negative effects. Actual proof of the negative effect would not be required for conviction as mentioned above. This differs from per se conviction in Brazilian law where the conduct in the latter case would not have possible positive benefits to begin with. I thank Carolina Saito and Ricardo Botelho for clarifying on this issue, but the final interpretation is my own.
 
8
Comissioner Verissimo first used the null hypothesis illustration in the SKF case (Gonçalves 2015).
 
9
When one lives under price controls for many years a general mistrust of market forces is the norm. Cartelists in wiretaps are often longing for the ‘good old days’ of regulated prices, where firms were more ‘loyal’ to each other and did not ‘unfairly compete’ using lower prices. More than once, a business union filed a suit at CADE against an associated firm that was not following ‘industry price setting principles’. See a list of bizarre cartels in Basile and Marchesini (2014).
 
10
Santacruz (1998) an economist and CADE Comissioner in the 1990s associated abusive price conduct as dried codfish head. There is no fish without a head, but one never sees a dried codfish with its head on in stores.
 
Literatur
Zurück zum Zitat Baer, W. (2008). The Brazilian economy: Growth and development (6th ed.). Boulder, CO: Lynne Rienner. Baer, W. (2008). The Brazilian economy: Growth and development (6th ed.). Boulder, CO: Lynne Rienner.
Zurück zum Zitat Baker, J., & Bresnahan, T. (2008). Economic evidence in antitrust: Defining markets and measuring market power. In P. Buccirossi (Ed.), Handbook of antitrust economics. Cambridge: MIT Press. Baker, J., & Bresnahan, T. (2008). Economic evidence in antitrust: Defining markets and measuring market power. In P. Buccirossi (Ed.), Handbook of antitrust economics. Cambridge: MIT Press.
Zurück zum Zitat Basile, J., & Marchesini, L. (2014, September 15) Small antitrust cases show how widespread violations in Brazil are. International Valor. Basile, J., & Marchesini, L. (2014, September 15) Small antitrust cases show how widespread violations in Brazil are. International Valor.
Zurück zum Zitat Bonakele, T. (2014). Enforcing competition law in a developing economy: Developments in South Africa. CRESSE Conference 2014. Bonakele, T. (2014). Enforcing competition law in a developing economy: Developments in South Africa. CRESSE Conference 2014.
Zurück zum Zitat Botelho, R., & Santos, A. (2015). Unilateral conduct law and practice in Brazil. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular. Botelho, R., & Santos, A. (2015). Unilateral conduct law and practice in Brazil. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular.
Zurück zum Zitat CADE. (2012). Resolução 4/2012—recomendações para apresentação de pareceres. CADE. (2012). Resolução 4/2012—recomendações para apresentação de pareceres.
Zurück zum Zitat CADE. (2014). Varejo de Combustíveis [Fuel retail]. Cadernos do CADE. CADE. (2014). Varejo de Combustíveis [Fuel retail]. Cadernos do CADE.
Zurück zum Zitat Castro, R. (2014). The use of international experience in anticompetitive unilateral conduct investigations in Brazil: The SKF’s resale price maintenance debate. In V. Carvalho, C. E. J. Ragazzo, & P. Bournier (Eds.), International cooperation and competition enforcement: Brazilian and European experiences from the enforcers’ perspective. New York: Kluwer. Castro, R. (2014). The use of international experience in anticompetitive unilateral conduct investigations in Brazil: The SKF’s resale price maintenance debate. In V. Carvalho, C. E. J. Ragazzo, & P. Bournier (Eds.), International cooperation and competition enforcement: Brazilian and European experiences from the enforcers’ perspective. New York: Kluwer.
Zurück zum Zitat Cowie, M., & Mattos, C. (1999). Antitrust review of mergers, acquisitions, and joint ventures in Brazil. Antitrust Law Journal, 67(1), 113–157. Cowie, M., & Mattos, C. (1999). Antitrust review of mergers, acquisitions, and joint ventures in Brazil. Antitrust Law Journal, 67(1), 113–157.
Zurück zum Zitat Cristofaro, P. P. (2015). Judicial review of CADE’s decisions. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular. Cristofaro, P. P. (2015). Judicial review of CADE’s decisions. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular.
Zurück zum Zitat Davis, P., & Garcés, E. (2009). Quantitative techniques for competition and antitrust analysis. Princeton, NJ: Princeton University Press.CrossRef Davis, P., & Garcés, E. (2009). Quantitative techniques for competition and antitrust analysis. Princeton, NJ: Princeton University Press.CrossRef
Zurück zum Zitat Gomes, V., & Ribeiro, E. (2015) Retail entry effects on pharmaceuticals prices: A view from large retail chains in Brazil. In CRESSE 2015 conference. Gomes, V., & Ribeiro, E. (2015) Retail entry effects on pharmaceuticals prices: A view from large retail chains in Brazil. In CRESSE 2015 conference.
Zurück zum Zitat Gonçalves, P. B. (2015). Vertical price restraints: Recent developments in Brazilian antitrust policy regarding resale price maintenance (RPM) and suggested resale prices. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular. Gonçalves, P. B. (2015). Vertical price restraints: Recent developments in Brazilian antitrust policy regarding resale price maintenance (RPM) and suggested resale prices. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular.
Zurück zum Zitat Gouri, G. (2015). Economic evidence in competition law enforcement in India. In CRESSE 2015 conference. Gouri, G. (2015). Economic evidence in competition law enforcement in India. In CRESSE 2015 conference.
Zurück zum Zitat ICN. (2013). Chapter 4, The role of economists and economic evidence in merger analysis. In Investigative techniques handbook for merger review. ICN. (2013). Chapter 4, The role of economists and economic evidence in merger analysis. In Investigative techniques handbook for merger review.
Zurück zum Zitat Martinez, A. P. (2015). Challenges ahead of leniency programmes: The Brazilian experience. Journal of European Competition Law & Practice. doi:10.1093/jeclap/lpu132. Martinez, A. P. (2015). Challenges ahead of leniency programmes: The Brazilian experience. Journal of European Competition Law & Practice. doi:10.​1093/​jeclap/​lpu132.
Zurück zum Zitat Motta, M. (2004). Competition policy: Theory and practice. Cambridge: CUP.CrossRef Motta, M. (2004). Competition policy: Theory and practice. Cambridge: CUP.CrossRef
Zurück zum Zitat OECD. (2011). Economic evidence in merger analysis. Policy roundtables series DAF/COMP(2011)23. OECD. (2011). Economic evidence in merger analysis. Policy roundtables series DAF/COMP(2011)23.
Zurück zum Zitat OECD. (2014). Annual report on competition policy developments in Brazil—2013. DAF/COMP/AR(2015)19. OECD. (2014). Annual report on competition policy developments in Brazil—2013. DAF/COMP/AR(2015)19.
Zurück zum Zitat OECD. (2015). Annual report on competition policy developments in Brazil—2014. DAF/COMP/AR(2015)19. OECD. (2015). Annual report on competition policy developments in Brazil—2014. DAF/COMP/AR(2015)19.
Zurück zum Zitat Oliveira, G., & Fujiwara, T. (2005). Competition policy in developing economies: The case of Brazil symposium on competition law and policy in developing countries. Northwestern Journal of International Law and Business, 26, 619–642. Oliveira, G., & Fujiwara, T. (2005). Competition policy in developing economies: The case of Brazil symposium on competition law and policy in developing countries. Northwestern Journal of International Law and Business, 26, 619–642.
Zurück zum Zitat Pereira Neto, C. M., Casagrande, P., & Lancieri, F. (2015). The antitrust review of minority shareholdings between competitors—The Brazilian perspective. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular. Pereira Neto, C. M., Casagrande, P., & Lancieri, F. (2015). The antitrust review of minority shareholdings between competitors—The Brazilian perspective. In C. Zarzur, K. Katona, & M. Villela (Eds.), Overview of competition law in Brazil. São Paulo: IBRAC-Singular.
Zurück zum Zitat Pires-Alves, C., & Leandro, T. (2014). Competition policy and the role of the Chief Economists, Office: The use of economic evidence, the international practices and the Brazilian experience. In V. Carvalho, C. Ragazzo, & P. Silveira (Eds.), International cooperation and competition enforcement: Brazilian and European experiences from the enforcers’ perspective. New York: Kluwer. Pires-Alves, C., & Leandro, T. (2014). Competition policy and the role of the Chief Economists, Office: The use of economic evidence, the international practices and the Brazilian experience. In V. Carvalho, C. Ragazzo, & P. Silveira (Eds.), International cooperation and competition enforcement: Brazilian and European experiences from the enforcers’ perspective. New York: Kluwer.
Zurück zum Zitat Polo, M. (2010). Competitive v. anticompetitive explanations of unilateral practices: The identification problem. Journal of Competition Law and Economics, 6(2), 457–476. doi:10.1093/joclec/nhp023.CrossRef Polo, M. (2010). Competitive v. anticompetitive explanations of unilateral practices: The identification problem. Journal of Competition Law and Economics, 6(2), 457–476. doi:10.​1093/​joclec/​nhp023.CrossRef
Zurück zum Zitat Salop, S. C., & Scott-Morton, F. (2013). Developing an administrable MFN enforcement policy. Antitrust, 27(2), 15–19. Salop, S. C., & Scott-Morton, F. (2013). Developing an administrable MFN enforcement policy. Antitrust, 27(2), 15–19.
Zurück zum Zitat Santacruz, R. (1998). Preço abusivo e cabeça de bacalhau. Revista do Ibrac, 5(2), 17–32. Santacruz, R. (1998). Preço abusivo e cabeça de bacalhau. Revista do Ibrac, 5(2), 17–32.
Zurück zum Zitat Smith, W. S. (2013). When most-favored is disfavored: A counselor’s guide to MFNs. Antitrust, 27(2), 10–14. Smith, W. S. (2013). When most-favored is disfavored: A counselor’s guide to MFNs. Antitrust, 27(2), 10–14.
Zurück zum Zitat Sokol, D. (2014). The transformation of vertical restraints: Per se illegality, the rule of reason, and per se legality. Illegality, Antitrust Law Journal, 79(3), 1003–1016. Sokol, D. (2014). The transformation of vertical restraints: Per se illegality, the rule of reason, and per se legality. Illegality, Antitrust Law Journal, 79(3), 1003–1016.
Zurück zum Zitat Stigler, G. (1988). Memoirs of an unregulated economist. Chicago: Chicago University Press. Stigler, G. (1988). Memoirs of an unregulated economist. Chicago: Chicago University Press.
Zurück zum Zitat Teodorovicz, L., Leandro T., & Esteves, L. (2014). The evolution of a methodology for relevant market definition: An analysis of CADE’s jurisprudence on private higher educational markets. In Encontro Nacional de Economia—ANPEC 2014. Teodorovicz, L., Leandro T., & Esteves, L. (2014). The evolution of a methodology for relevant market definition: An analysis of CADE’s jurisprudence on private higher educational markets. In Encontro Nacional de Economia—ANPEC 2014.
Metadaten
Titel
Economic Analysis in Antitrust: The Case of Brazil
verfasst von
Eduardo Pontual Ribeiro
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-30948-4_8