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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Editorial Reviewers’ Persepctives on Writing and Publishing in High Quality Marketing Journals: An Interactive Discussion
verfasst von : David J. Ortinau, Charles Ingene, Jeannette A. Mena
Erschienen in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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With the existing insights on writing and publishing marketing journal articles and the discipline’s rapid expansion of publishing opportunities in new U.S. and international marketing journals, one intuitive prediction is marketing scholars’ publishing success of important scientific articles is rapidly becoming a more common occurrence. Yet, this trend prediction is perplexing and contradictive because the prestigious and top 25 ranked marketing-oriented journals consistently report annual acceptance rates ranging between 7 and 18%. The low acceptance suggest a disconnect gap between conducting important, relevant quality research and ultimately publishing that research in quality journals.