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Electronic Commerce Research
Erschienen in: Electronic Commerce Research 1/2017

04.10.2016

Effects of the aesthetic design of icons on app downloads: evidence from an android market

verfasst von: Mengyue Wang, Xin Li

Erschienen in: Electronic Commerce Research | Ausgabe 1/2017

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Abstract

With the rapid development of the mobile app market, understanding the determinants of mobile app success has become vital to researchers and mobile app developers. Extant research on mobile applications primarily focused on the numerical and textual attributes of apps. Minimal attention has been provided to how the visual attributes of apps affect the download behavior of users. Among the features of app “appearance”, this study focuses on the effects of app icon on demand. With aesthetic product and interface design theories, we analyze icons from three aspects, namely, color, complexity, and symmetry, through image processing. Using a dataset collected from one of the largest Chinese Android websites, we find that icon appearance influences the download behavior of users. Particularly, apps with icons featuring higher colorfulness, proper complexity, and slight asymmetry lead to more downloads. These findings can help developers design their apps.
Vorheriger Artikel Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Nächster Artikel Sentiment community detection: exploring sentiments and relationships in social networks

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Metadaten
Titel
Effects of the aesthetic design of icons on app downloads: evidence from an android market
verfasst von
Mengyue Wang
Xin Li
Publikationsdatum
04.10.2016
Verlag
Springer US
Erschienen in
Electronic Commerce Research / Ausgabe 1/2017
Print ISSN: 1389-5753
Elektronische ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-016-9245-4

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