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2018 | OriginalPaper | Buchkapitel

6. Einstellungen und Verhalten

verfasst von : Prof. Dr. Peter Fischer, Dr. Kathrin Jander, Prof. Dr. Joachim Krueger

Erschienen in: Sozialpsychologie für Bachelor

Verlag: Springer Berlin Heidelberg

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Zusammenfassung

Der Zusammenhang zwischen Einstellungen und Verhalten ist lange überschätzt worden. Häufig zeigen wir trotz bestimmter bewusster Einstellungen Verhalten, das in eine ganz andere Richtung geht. Die Theorie des geplanten Verhaltens ist nicht zuletzt deshalb so weitreichend bekannt geworden, da sie empirisch zeigen konnte, dass Verhaltensvorhersagen dann wesentlich besser werden, wenn wir neben der subjektiven Einstellung einer Person auch Informationen darüber haben, was die Peer-Gruppe einer Person über dieses Verhalten denkt (sozialer Einfluss) und ob die betreffende Person entsprechendes Verhalten auch tatsächlich zeigen kann (unmittelbare Verhaltenskontrolle). Diese drei Variablen sagen die spezifische Verhaltensintention vorher, d.h. wie häufig denkt jemand darüber nach, einstellungskongruentes Verhalten zu zeigen. Je häufiger diese Verhaltensintention reflektiert wird, umso wahrscheinlicher wird tatsächliches einstellungskongruentes Verhalten gezeigt. Im vorliegenden Kapitel gehen wir zudem darauf ein, wie Einstellungen entstehen (biologische Grundlagen, Lernprozesse) und wie diese im Rahmen von komplexeren Zweiprozess-Modellen wie das Elaboration-Likelihood-Modell (ELM) und Heuristisch-Systematische Modell (HSM) eingeordnet und verändert werden können.

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Metadaten
Titel
Einstellungen und Verhalten
verfasst von
Prof. Dr. Peter Fischer
Dr. Kathrin Jander
Prof. Dr. Joachim Krueger
Copyright-Jahr
2018
Verlag
Springer Berlin Heidelberg
DOI
https://doi.org/10.1007/978-3-662-56739-5_6