01.02.2014 | Catchword
Electronic Word of Mouth
Erschienen in: Business & Information Systems Engineering | Ausgabe 1/2014
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Referral marketing through friends has for years experienced much attention in science and practices. In the German literature the terms “mouth-to-mouth-propaganda” or “mouth-propaganda” are found, but also “Word-of-Mouth” (WOM), widespread in the Anglo-American world, has become common …Anzeige