Advertisement
Published in:
2020 | OriginalPaper | Chapter
A Comparative Study on the Communication Effect of Stage Performance Promotion Platforms Based on User Experience
Authors : Jingyi Ji, Rongrong Fu, Jianxin Cheng
Published in: Advances in Industrial Design
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
With young people are away from traditional stage theaters, resulting in the loss of media for large stage performances. However, due to the innovation of digital media technology and the prevalence of consumerism, the new generation of users rely more on digital platforms to obtain entertainment information. Therefore, how to promote stage performances with the help of digital promotion platforms has become the key to media and even to enterprise research. At present, most stage performances in China rely on third-party platforms for promotion. However, they have problems including miscellaneous performance business, messy platform construction, etc., and thus hindering the further development of the platform. Therefore, this paper takes user experience as the entrance, uses experimental methods of cognitive neurology, and to establish a set of optimized communication strategies in line with user experience for the platforms.