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2024 | OriginalPaper | Chapter

A Comprehensive Framework, Review for Virtual Reality to Unlock Their Marketing Potential

Authors : Vandana Gupta, Abhilasha Mathur, Junaid Hushain, Sanjeev Saxena, Ashish Mathur

Published in: Technology: Toward Business Sustainability

Publisher: Springer Nature Switzerland

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Abstract

Technologies for creating immersive and engaging customer experiences using virtual reality (VR) have emerged as a potential new sector in marketing. This study report offers a thorough methodology and analysis to maximize VR's marketing potential. The article's introduction explains VR, its essential components, and the various VR technologies and devices available today. The use of VR in marketing is then explored, with successful case studies, problems, and limits highlighted. The framework for using VR in marketing provides guidance on establishing precise marketing goals, building immersive experiences, integrating VR with other channels, using user-generated content, and assessing the success of campaigns. The production of VR content, user engagement, accessibility, and cooperation with VR developers are all covered, along with best practices and suggestions. This research examines consumer feedback and engagement indicators concerning the efficacy of VR marketing initiatives. In VR marketing, possible challenges and chances for innovation are also examined. In conclusion, this article emphasizes how virtual reality (VR) has the potential to transform marketing tactics by producing fresh and engaging customer experiences.

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Title: A Comprehensive Framework, Review for Virtual Reality to Unlock Their Marketing Potential
Authors: Vandana Gupta
Abhilasha Mathur
Junaid Hushain
Sanjeev Saxena
Ashish Mathur
Publisher: Springer Nature Switzerland
Book: Technology: Toward Business Sustainability
Print ISBN: 978-3-031-54008-0

Electronic ISBN: 978-3-031-54009-7

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-031-54009-7_4

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