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2023 | OriginalPaper | Chapter

3. A Consistent and Consensual Best-Worst Method and Its Application to Salespersons’ Performance Evaluation Problem

Authors : Nastaran Goldani, Mostafa Kazemi

Published in: Advances in Best-Worst Method

Publisher: Springer Nature Switzerland

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Abstract

It may be unrealistic to expect all experts to be specialized in all aspects of the problem and to reach full agreement in a multi-criteria group decision-making (MCGDM) process. This paper concerns obtaining solutions for a group decision-making problem, where consistency and consensus of decision-makers (DMs) are both considered. More specifically, the group decision-making (GDM) method is grounded on the best-worst method (BWM), called the consistent and consensual BWM. The method aims to minimize the inconsistencies of decision-makers’ (DMs’) comparisons and proposes collective weights based on the DMs’ consensus. The reliability of the results is enhanced by including the reliability of the DMs’ pairwise comparisons. The validity of the proposed method is indicated by conducting a case study on the salespersons’ performance evaluation problem. To do so, the salespersons’ performance evaluation criteria for a large selling company in Iran are identified at a particular time horizon. Then, the weights of the criteria are calculated using the proposed technique. For comparison analysis, we modify the conformity measure and total deviation to be compatible with the results of the GDM model.

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previous chapter Robust Stakeholder-Based Group-Decision Making Framework: The Multi-Actor Multi-Criteria Analysis (MAMCA) with the Integration of Best-Worst Method (BWM)
next chapter Which Prioritization Method Is Better for Deriving Priority from Best-Worst Preferences? A Theoretical and Experimental Analysis
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Metadata
Title
A Consistent and Consensual Best-Worst Method and Its Application to Salespersons’ Performance Evaluation Problem
Authors
Nastaran Goldani
Mostafa Kazemi
Copyright Year
2023
Book
Advances in Best-Worst Method

Print ISBN: 978-3-031-40327-9

Electronic ISBN: 978-3-031-40328-6

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-40328-6_3

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