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2020 | OriginalPaper | Chapter

A Conversation Analysis of Interactions in Personal Finance Forums

Author : Maurizio Naldi

Published in: Text Analytics

Publisher: Springer International Publishing

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Abstract

Online forums represent a widely used means of getting information and taking decision concerning personal finance. The dynamics of conversations taking place in the forum may be examined through a social network analysis (SNA). Two major personal finance forums are analysed here though an SNA approach, also borrowing metrics from Industrial Economics such as the Hirschman–Herfindahl Index (HHI) and the CR4 index. The major aim is to analyse the presence of dominance phenomena among the speakers. A social network is built out of the sequence of posts and replies. Though no heavy dominance is found on the basis of the HHI, a few speakers submit most posts and exhibit an aggressive behaviour by engaging in monologues (submitting a chain of posts) and tit-for-tats (immediate reply by a speaker to a post replying to that same speaker). Most replies occur within a short timeframe (within half an hour).

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Metadata
Title
A Conversation Analysis of Interactions in Personal Finance Forums
Author
Maurizio Naldi
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-52680-1_6

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