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Published in:
2015 | OriginalPaper | Chapter
A Demographic Perspective on us Consumers’ Out-of-Town Vacationing and Commercial Lodging Usage While on Vacation
Authors : Mark Peterson, Sheri L. Lambert
Published in: Creating and Delivering Value in Marketing
Publisher: Springer International Publishing
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This study reports on a twenty-four-month series of national measurements of usage for both out-of-town vacations and vacation commercial lodging services. The portion of consumers who reported taking an out-of-town vacation in the last twelve months was 59.43 per cent. Of these out-of-town vacationers, 59.63 per cent reported using commercial lodging while on vacation. Logistic regression modeling offered insights into demographic patterns characterizing out-of-town vacation usage and vacation commercial lodging usage across demographic groups in the US. The income variable was the most influential independent variable in each model.