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2016 | OriginalPaper | Chapter

A Global Overview of Wine

Authors : Daniel J. Flint, Paola Signori, Susan L. Golicic

Published in: Contemporary Wine Marketing and Supply Chain Management

Publisher: Palgrave Macmillan US

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The 2008 American movie Bottle Shock offered an interpretation of the now-famous 1976 Paris wine tasting that put California on the international wine map. In that movie, a young wine maker, Gustavo Brambila (played by Freddy Rodriguez), was celebrated. Gustavo was known in the region as an amazing wine maker. By the time we engaged in our project, he had opened his own winery, Gustavo Thrace, and we interviewed him there. He now runs the winery Gustavo Wines with his wife, JoAnn.1

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