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7. A Losing Bet: The National Campaign

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Robert Ford
Tim Bale
Will Jennings
Paula Surridge
Published in
The British General Election of 2024
Publisher
Springer Nature Switzerland

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Abstract

The chapter delves into the strategic blunders and political dynamics that defined the 2024 UK general election campaign. It explores Rishi Sunak's decision to call an early election and the subsequent challenges faced by the Conservative Party, including the D-Day controversy and the betting scandal. The text also examines the impact of these events on the election outcome, highlighting the role of media and public perception. Additionally, it provides insights into the campaign strategies of the Labour Party and other political parties, offering a comprehensive overview of the key factors that influenced the election results. The chapter concludes with an analysis of the exit poll and its implications for the future of British politics.
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previous chapter The Devolved Nations
next chapter The Campaign in the Constituencies
Title
A Losing Bet: The National Campaign
Authors
Robert Ford
Tim Bale
Will Jennings
Paula Surridge
Copyright Year
2025
Book
The British General Election of 2024

Print ISBN: 978-3-031-96940-9

Electronic ISBN: 978-3-031-95952-3

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-95952-3_7
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