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Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio Read chapter Read first chapter

2015 | OriginalPaper | Chapter

A Marketing Analysis of Housing and Neighborhood Dimensions Among Black Consumers: A Case Study

Author : Dennis R. McDermott

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The focus of this study is to develop a marketing plan to increase the amount of home ownership in the Church Hill area of Richmond by middle-class black consumers. Focus group interviews and a telephone survey were employed to determine the target markets’ attitudes, priorities, and intentions regarding housing and neighborhood factors.

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Metadata
Title
A Marketing Analysis of Housing and Neighborhood Dimensions Among Black Consumers: A Case Study
Author
Dennis R. McDermott
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_166