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2017 | Supplement | Chapter

11. ‘A New Kind of Trade’: Advertising Feminism in Spare Rib

Author : Victoria Bazin

Published in: Re-reading Spare Rib

Publisher: Springer International Publishing

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Abstract

A central aim of Spare Rib was to offer an alternative to the commodified forms of femininity found in longer-established mass market women’s magazines. Part of this involved a business model that sought to free the magazine from a reliance on advertising. In this chapter, Victoria Bazin explores the adverts that did make it into the magazine and examines feminism’s paradoxical relation to consumer culture.

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previous chapter An Exploration of Spare Rib’s Treatment of Violence Between Women in Same-Sex Relationships

next chapter On the Road: Spare Rib, Liberation and Women’s Writing

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Title: ‘A New Kind of Trade’: Advertising Feminism in Spare Rib
Author: Victoria Bazin
Publisher: Springer International Publishing
Book: Re-reading Spare Rib
Print ISBN: 978-3-319-49309-1

Electronic ISBN: 978-3-319-49310-7

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-49310-7_11