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2013 | OriginalPaper | Chapter

5. A Process Approach to the Management of Alliance Networks

Authors : Włodzimierz Sroka, Štefan Hittmar

Published in: Management of Alliance Networks

Publisher: Springer Berlin Heidelberg

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Abstract

A process approach to the management of alliance networks at the formation stage utilizes a value chain model. The concept starts with the choice of a firm’s strategy. The main associated tasks (basic processes), which are necessary to create the network, are presented on a value chain continuum. Movement from one process to the next (e.g., from partner selection to the due diligence) adds value. All the basic processes are accompanied by factors that must be considered at this stage, e.g., network size, acceptable level of competition within the group etc. This process has a universal nature and can be applied to all types of alliance network.

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Footnotes
1
The criteria have been selected on the basis of review of the literature presented in Chap.​ 2.
 
Literature
go back to reference Bleeke J, Ernst D (1991) The way to win in cross border alliances. Harv Bus Rev 69(6):127–135 Bleeke J, Ernst D (1991) The way to win in cross border alliances. Harv Bus Rev 69(6):127–135
go back to reference Hoffmann W, Schaper-Rinkel W (2001) Acquire or ally? A strategy framework for deciding between acquisition and cooperation. Manag Int Rev 41(1/2):131–159 Hoffmann W, Schaper-Rinkel W (2001) Acquire or ally? A strategy framework for deciding between acquisition and cooperation. Manag Int Rev 41(1/2):131–159
Metadata
Title
A Process Approach to the Management of Alliance Networks
Authors
Włodzimierz Sroka
Štefan Hittmar
Copyright Year
2013
Publisher
Springer Berlin Heidelberg
DOI
https://doi.org/10.1007/978-3-642-34246-2_5