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Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets Read chapter Read first chapter

2015 | OriginalPaper | Chapter

A Reexamination of an Operational Model of Export Marketing Strategy-Performance Relationship: An Empirical Study of Turkish Export Ventures

Authors : Tunc Erem, Bulent Menguc

Published in: Proceedings of the 1998 Multicultural Marketing Conference

Publisher: Springer International Publishing

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Building upon the operational path model of Cavusgil and Zou (1994), the direct antecedents to export marketing performance are explored, and the operational model is estimated based on an OLS regression procedure. The overall results support that the export marketing performance of Turkish export ventures is positively correlated with the degree of product adaptation, price competitiveness, support to distributor/subsidiary, firms’ international competence, and commitment to the export venture.

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previous chapter An Empirical Examination of Effects of Franchise Systems over Independents: The Case of Turkey
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Metadata
Title
A Reexamination of an Operational Model of Export Marketing Strategy-Performance Relationship: An Empirical Study of Turkish Export Ventures
Authors
Tunc Erem
Bulent Menguc
Copyright Year
2015
Book
Proceedings of the 1998 Multicultural Marketing Conference

Print ISBN: 978-3-319-17382-5

Electronic ISBN: 978-3-319-17383-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17383-2_10