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International Entrepreneurship and Management Journal
Published in: International Entrepreneurship and Management Journal 2/2015

01-06-2015

A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective

Authors: Louise Grimmer, Morgan P. Miles, Martin Grimmer

Published in: International Entrepreneurship and Management Journal | Issue 2/2015

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Abstract

Using Hunt and Morgan’s (Journal of Marketing, 59, 1–15, 1995, Journal of Marketing, 60(4), 107–114, 1996) Resource-Advantage Theory, this study examined the relationship between firm resources (e.g. financial, physical, human, organisational, informational, and relational resources) and levels of performance in small, independent retailers; and whether performance was moderated by retailers’ perception of the level of environmental hostility, as well as by their entrepreneurial orientation. Surveys were mailed to small, independent retailers throughout Tasmania, Australia. It was expected that retailers’ use of resources would predict performance. Expectations were partially supported; responses (N = 384) showed that the resources related to performance were access to financial capital, and human and organisational resources. Environmental hostility and entrepreneurial orientation did not moderate this relationship. However, the impact of entrepreneurial orientation on performance was moderated by environmental hostility.
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Metadata
Title
A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective
Authors
Louise Grimmer
Morgan P. Miles
Martin Grimmer
Publication date
01-06-2015
Publisher
Springer US
Published in
International Entrepreneurship and Management Journal / Issue 2/2015
Print ISSN: 1554-7191
Electronic ISSN: 1555-1938
DOI
https://doi.org/10.1007/s11365-013-0279-y

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