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Published in:
2018 | OriginalPaper | Chapter
A Secure and Targeted Mobile Coupon Delivery Scheme Using Blockchain
Authors : Yingjie Gu, Xiaolin Gui, Pan Xu, Ruowei Gui, Yingliang Zhao, Wenjie Liu
Published in: Algorithms and Architectures for Parallel Processing
Publisher: Springer International Publishing
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Abstract
This paper presents a new secure and targeted mobile coupon delivery scheme based on blockchain. Our goal is to design a decentralized targeted mobile coupon delivery framework, which enables the secure delivery of targeted coupons to eligible mobile users whose behavioral profiles accurately satisfy the targeting profile defined by the vendor. It does not require trusted third-party meanwhile protects the mobile user and vendor’s information security, including user privacy, data integrity and rights protection. We adopt Policy-Data Contract Pair (PDCP) to control the transfer of information between users and vendors and use encryption algorithm to ensure the data security. Once transactions containing signatures are recorded in the blockchain after consensus, they become non-repudiation. Theoretical analysis and simulation experimental results demonstrate that our model has higher security and lower computation than JG’16 scheme.