8. A South American Experience on Bartering: The Case of Tradaq in Brazil

2016
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Author: José E. Rivero García
Published in: The Book of Payments
Publisher: Palgrave Macmillan UK

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Abstract

Barter has been present in society for thousands of years. The advent of the commercial Internet in the 1990s enabled the rising of electronic barter trade networks and a new generation of entrepreneurs who invested in the concept. Tradaq was one of these networks born in Brazil during the so-called “dotcom bubble”. Using the example of Tradaq, this chapter analyses the benefits as well as obstacles involved in implementing an electronic barter trade network and points out lessons learned through the process, such as the lack of interregional economies of scale; frustrated expectations over the Internet potential for industry; members’ high churn rate; and trade overpricing practices.

Notes

This article could not have been written without the valuable contributions of Renata Toledo, to whom I extend my gratitude.

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Title: A South American Experience on Bartering: The Case of Tradaq in Brazil
Author: José E. Rivero García
Publisher: Palgrave Macmillan UK
Book: The Book of Payments
Print ISBN: 978-1-137-60230-5

Electronic ISBN: 978-1-137-60231-2

Copyright Year: 2016
DOI: https://doi.org/10.1057/978-1-137-60231-2_8

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