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2022 | OriginalPaper | Chapter

A Study Investigating Factors Affecting User Ratings in Mobile Games

Authors : Smriti Srivastava, Dan J. Kim

Published in: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19

Publisher: Springer International Publishing

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Abstract

Mobile applications have become popular in the world, and they are widely used for a variety of purposes, including entertainment, games, education, etc. Mobile gaming applications are the most popular apps on the App Store. This study analyses the relationship between different game characteristics and user ratings using signaling theory which helps app developers in designing their gaming apps. This study will determine the role of the price as well as in-app purchases of the mobile game in influencing the user rating of a mobile gaming application which can ultimately affect the success of the game. The results of the study can help developers plan their monetization strategy when they release a new game in the market.

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Title: A Study Investigating Factors Affecting User Ratings in Mobile Games
Authors: Smriti Srivastava
Dan J. Kim
Publisher: Springer International Publishing
Book: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19
Print ISBN: 978-3-031-04125-9

Electronic ISBN: 978-3-031-04126-6

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-031-04126-6_5

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