Swipe to navigate through the chapters of this book
As a new special tourism activity in China, cruise tourism has shown a rapid development trend along with the promotion of the “Belt and Road” Initiative. However, the growth rate of China’s cruise tourism has slowed down in the past two years, and China’s cruise tourism is facing industrial transformation. This paper takes China’s cruise tourism consumers as the research object, and uses the review data of Ctrip.com and Tongcheng Tourism website as samples to conduct tourist product perception research. Based on the literature analysis at home and abroad, the “Octoparse” data crawler software is used to obtain 27126 comments and the jieba word segmentation function of Python is applied to analyze the high frequency words of the text, and the Python SnowNLP library is employed to make emotional judgment of the comment texts; ROST CM6 semantic analysis is applied to analyze the perception differences of tourists on different routes. The study found that tourists’ perception of cruise tourism mainly includes five aspects: cruise environment, cruise facilities, cruise services, cruise activities, and overall experience; time span and space span affect tourists’ perception of cruise products; there are perception differences between ocean route tourists, and Japan’s routes and Southeast Asia’s routes; tourists’ overall satisfaction with cruise products is good, and the sentiment values of Japanese and ocean routes are higher than those of Southeast Asia routes. Finally, based on the analysis results, the paper proposes suggestions for improving the perception of Chinese cruise consumers.
Please log in to get access to this content
To get access to this content you need the following product:
go back to reference Yanqing, Z., Min, M., & Bo, M. (2012). A review of overseas cruise tourism market research. Tourism Journal, 27(02), 94–100. Yanqing, Z., Min, M., & Bo, M. (2012). A review of overseas cruise tourism market research. Tourism Journal, 27(02), 94–100.
- A Study on Consumer Perception of International Cruise Travel in China-Based on Web Text Data Analysis
- Springer Singapore
- Sequence number
- Chapter number
- Chapter 13
Neuer Inhalt/© Stellmach, Neuer Inhalt/© Maturus, Pluta Logo/© Pluta, Rombach Rechtsanwälte/© Rombach Rechtsanwälte