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Self-Concept and Retailing Strategy Read chapter Read first chapter

2015 | OriginalPaper | Chapter

A Suggestion for Formal Language Development in Marketing Education

Author : J. Paul Merenski

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The author takes a lighthearted look at one aspect of marketing theory that has been confused by the transfer of language habits from conversational usage to theoretical exposition. A suggested clarification is offered which the author feels might help ameliorate the negative societal image of marketing efforts, or, at least, reduce the incidence of the charge that "marketers make people want things they don’t need."

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Metadata
Title
A Suggestion for Formal Language Development in Marketing Education
Author
J. Paul Merenski
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_29