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Published in:
2020 | OriginalPaper | Chapter
A User and Stakeholder-Driven Approach for Cross-Border, Seamless and Personalised MaaS Provision
Authors : Maria Gkemou, Maria Anna Devetzoglou, Katerina Touliou, Athanasios Salamanis, Evangelos Bekiaris
Published in: Towards User-Centric Transport in Europe 2
Publisher: Springer International Publishing
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Abstract
Mobility as a Service (MaaS) is the new transport paradigm where service, transport and technology providers collaborate to deliver a seamless MaaS experience to travellers through the MaaS aggregator/issuer who, frequently, tackles the full service provision; from pre-trip planning to redemption. This manuscript presents the exploration of the design, the implementation and primary usability evaluation of an all-inclusive one stop shop that facilitates the transition to seamless MaaS, elaborating on the supported functions as well as the user/stakeholder centric design of the solution. Hybrid trip planning, matchmaking and personalisation, mobility tokens, business rules and back-office synergies collaborate to lead to a single Mobility Token of combinational MaaS packages for travellers to purchase and use. This work has been conducted in the context of MyCorridor H2020 project, with one of its key results being the recommendations towards a cross-border, inclusive and standardised MaaS.