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2017 | OriginalPaper | Chapter

28. Account-based Marketing mit Marketing-Automation-Systemen

Author : Bruno Baketarić

Published in: Marketing und Sales Automation

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Im folgenden Beitrag wird zunächst beleuchtet, was die Kernbestandteile des Account-based Marketingkonzepts sind. Anschließend wird betrachtet, in welchem Verhältnis Account-based Marketing zu Marketing Automation steht und wie übliche Funktionen von Marketing-Automation-Systemen bei der Umsetzung dieses neuen Kommunikationsansatzes helfen können.

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Metadata
Title
Account-based Marketing mit Marketing-Automation-Systemen
Author
Bruno Baketarić
Copyright Year
2017
Book
Marketing und Sales Automation

Print ISBN: 978-3-658-15259-8

Electronic ISBN: 978-3-658-15260-4

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-15260-4_28