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SEM and the Google Ecosystem Read chapter Read first chapter

2012 | OriginalPaper | Chapter

Account Management and Optimization

Authors : Bart Weller, Lori Calcott

Published in: The Definitive Guide to Google AdWords

Publisher: Apress

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Once you have your accounts up and running, the next step is to create a routine and process for maintaining your account on a daily, weekly, and monthly basis to ensure you’re meeting your goals and seeing a positive ROI. AdWords is definitely not a set-it-and-forget program. Getting everything up and running is only the first step.

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Metadata
Title
Account Management and Optimization
Authors
Bart Weller
Lori Calcott
Copyright Year
2012
Publisher
Apress
Book
The Definitive Guide to Google AdWords

Print ISBN: 978-1-4302-4014-3

Electronic ISBN: 978-1-4302-4015-0

Copyright Year: 2012

DOI
https://doi.org/10.1007/978-1-4302-4015-0_10