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Business Intelligence and Performance Management: Introduction Read chapter Read first chapter

2013 | OriginalPaper | Chapter

4. Adaptive Business Intelligence: The Integration of Data Mining and Systems Engineering into an Advanced Decision Support as an Integral Part of the Business Strategy

Authors : Zafer-Korcan Görgülü, Stefan Pickl

Published in: Business Intelligence and Performance Management

Publisher: Springer London

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Abstract

IT-based decision support is in the heart of business intelligence. It should be based on a successful integration of data analysis techniques and certain system engineering (like system dynamics) concepts. This contribution introduces in the large realm of IT-based decision support and its meaning for a modern business strategy. Central is the relationship to Business Intelligence with its own characteristics and requirements. The relevant data mining techniques are summarized and characterized by its special role within traditional business intelligence approaches.
As an holistic approach this chapter tends to combine a classical data-centric approach with a modern system-engineering concept (“system of systems”-thinking). As a result, this new approach leads to an advanced concept of Adaptive Business Intelligence. It will be characterized and described by several successful examples.

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Metadata
Title
Adaptive Business Intelligence: The Integration of Data Mining and Systems Engineering into an Advanced Decision Support as an Integral Part of the Business Strategy
Authors
Zafer-Korcan Görgülü
Stefan Pickl
Copyright Year
2013
Publisher
Springer London
Book
Business Intelligence and Performance Management

Print ISBN: 978-1-4471-4865-4

Electronic ISBN: 978-1-4471-4866-1

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-1-4471-4866-1_4

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