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2020 | OriginalPaper | Chapter

Adoption of Banking Products and Services by Young People: Motives, Terms, and Preferences

Authors : Michal Buszko, Leszek Dziawgo, Dorota Krupa, Malwina Chojnacka

Published in: Eurasian Business Perspectives

Publisher: Springer International Publishing

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Abstract

The paper refers to the phenomenon of adoption of bank products and services by young people (up to 26 years old) in Poland with taking into account children, youths, and young adults as clients of banks. The purpose of the paper is to identify and characterize the motives, terms, and preferences of using banking products and services by the mentioned groups. The research was conducted by studying literature, analyzing bank offers, as well as investigating the group of 209 young people (up to the age of 26) with CAWI technique in the period of January–February 2017. The study confirmed that adoption of banking products and services is primarily dependent on level of education and place of residence. Young people start adopting banking products and services before they become adults and they use them in an active and frequent manner in contrary to other financial services. People under 26 usually use many but simple products. The choice of banking offers is primarily determined by shopping and payments, and the use of credit is very limited.

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People between 13 and 18 years of age have limited legal capacity. They may use most of the simple banking products designed for children or traditional banking offers excluding loans and other types of contracts that create liabilities.

This option was excluded from the list of products presented in Fig. 1.

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Title: Adoption of Banking Products and Services by Young People: Motives, Terms, and Preferences
Authors: Michal Buszko
Leszek Dziawgo
Dorota Krupa
Malwina Chojnacka
Publisher: Springer International Publishing
Book: Eurasian Business Perspectives
Print ISBN: 978-3-030-35050-5

Electronic ISBN: 978-3-030-35051-2

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-35051-2_20