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2022 | OriginalPaper | Chapter

Affective Trash Bin Signage to Promote Waste Segregation

Authors : Arvidas Kio Dy, Margarita Lazo, Andreana Gabrielle Santos, Rosemary Seva

Published in: Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021)

Publisher: Springer International Publishing

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Abstract

Signages that elicit guilt is an effective strategy in influencing segregation behaviour especially if it includes a statement of action and an appropriate picture to illustrate the consequence of bad behavior. This paper examines the direct effect of signage design factors: type of guilt statement and pictorial component to guilt. Clarity of purpose was considered as a mediating variable between the design factors and guilt, while guilt proneness was considered as moderating variable between guilt and segregation behavior. The evaluation of the model was done through a Structural Equation Model (SEM) with a data set count of 404. There was no significant effect in the use of actual picture and cartoon in promoting the clarity of purpose of a signage. The mediating effect of clarity of purpose was established between the design factors and guilt, while guilt proneness also moderated the relationship between guilt and segregation behavior.

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Metadata
Title
Affective Trash Bin Signage to Promote Waste Segregation
Authors
Arvidas Kio Dy
Margarita Lazo
Andreana Gabrielle Santos
Rosemary Seva
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-030-74614-8_3