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2018 | OriginalPaper | Chapter

7. Affiliate-Marketing – die Vertriebs-Maschine

Authors : Ingo Kamps, Daniel Schetter

Published in: Performance Marketing

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Affiliate-Marketing gehört zu den klassischen Performance-Marketing-Kanälen und spielt seit den 90er-Jahren eine wichtige Rolle im Online-Vertrieb von Dienstleistungen und Produkten. Durch seine rein performanceorientierte Abrechnung ist es für fast jeden interessant, der über das Internet verkauft. Wie sich der Erfolg messen lässt und welche Publisher-Modelle dabei helfen können, wird im folgenden Kapitel beschrieben.

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Title: Affiliate-Marketing – die Vertriebs-Maschine
Authors: Ingo Kamps
Daniel Schetter
Publisher: Springer Fachmedien Wiesbaden
Book: Performance Marketing
Print ISBN: 978-3-658-18452-0

Electronic ISBN: 978-3-658-18453-7

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-658-18453-7_7