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Published in:
Effects of Packages’ Color as a Cue for Hazard-Related Perceptions: A Study Using Virtual Reality Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Affordances Feature on Package Design has Preference Effect on Content

Authors : Jerry Lin, Cheng-Hung Lo

Published in: Design, User Experience, and Usability: Users and Interactions

Publisher: Springer International Publishing

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Abstract

People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers’ a positive emotional experience, better to influence consumers’ positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.

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previous chapter Scaling Preferences of Different Stakeholders – Using the Example of Prioritizing Quality Requirements on User Interface Texts
next chapter Measuring Negative User Experience
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Metadata
Title
Affordances Feature on Package Design has Preference Effect on Content
Authors
Jerry Lin
Cheng-Hung Lo
Copyright Year
2015
Book
Design, User Experience, and Usability: Users and Interactions

Print ISBN: 978-3-319-20897-8

Electronic ISBN: 978-3-319-20898-5

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20898-5_9