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Effects of Music Induced Arousal on Cognitive Responses and Store Image Read chapter Read first chapter

2015 | OriginalPaper | Chapter

African-American Consumer Attitudes Toward Domestic and Foreign-Made Products.

Authors : Fred O Ede, Bhagaban Panigrahi

Published in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Thethirtytwo-millionAfiican-Americans in the United States make up approximately 12 percent of the population with a $400 billion buying power (Hudson, 1996). They purchase nearly 12 percent of all new cars, especially imports (Berry, 1991), consumer electronics (TV s, V CRs, and stereo systems) and fashion accessories (clothing, shoes, purses, and handbags).

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Metadata
Title
African-American Consumer Attitudes Toward Domestic and Foreign-Made Products.
Authors
Fred O Ede
Bhagaban Panigrahi
Copyright Year
2015
Book
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-13083-5

Electronic ISBN: 978-3-319-13084-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-13084-2_40