Age-Appropriate Digital Channels

In the age of the information society, a growing number of digital services are being offered which are also increasingly being used by older people (over 65 years). For them to use these services without restrictions, however, it is essential that their needs be taken into account at an early stage of the development of websites and mobile applications, both by contracting authorities and web designers. It is therefore of key importance that the parties involved be made aware of these issues. The recommendations presented in this book should help them avoid or eliminate any unnecessary barriers for older adults.

The significance and use of modern information and communication technologies (ICTs) have increased dramatically in recent years. Information and communication offerings are more and more focused on the internet. Comparative figures for Switzerland since 1997 show that there was a strong increase—of over 90%—in internet use among 50 to 59-year-olds.

In today’s world, electronic devices play an important part in almost every area of our day-to-day lives, be it the alarm clock waking us in the morning, our mobile phone connecting us to family and friends, or the computer we use to surf the internet. The youth of today live in a digitalised world with computers and smartphones. However, it is a different story when it comes to older people who did not grow up with these technologies and therefore have less experience with them. They often lack the necessary technical skills or see no benefit in using the new devices, and therefore avoid them.

Everyday life is becoming increasingly digital. The generation of over 65 s need to be included in this trend, not sidelined. To achieve this, it is essential that all digital channels be made age-appropriate.