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2. Agile Transformation

  • 2017
  • OriginalPaper
  • Chapter
Published in:
Author
Hendrik Lennarz
Published in
Growth Hacking mit Strategie
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wie sollte eine Organisation aussehen, damit möglichst schnell und flexibel auf Veränderungen des Marktes oder Innovationen reagiert werden kann? Ein Wunsch, den erfahrungsgemäß Start-ups wie auch Unternehmen gleichermaßen in sich tragen. Erst recht wenn man sich bewusst und aktiv mit dem Aufbau einer Growth Hacking Umgebung beschäftigt. Ohne das notwendige agile Mindset einer Organisation, bestehend aus Entwicklungsprozessen sowie den Mitarbeitern selbst, wird es sehr schwer, die Growth-Rakete wirklich zu zünden.

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previous chapter Growth Hacking vs. Growth Management
next chapter Product-Market-Fit
Title
Agile Transformation
Author
Hendrik Lennarz
Copyright Year
2017
Book
Growth Hacking mit Strategie

Print ISBN: 978-3-658-16230-6

Electronic ISBN: 978-3-658-16231-3

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-16231-3_2
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