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5. Agiler Kulturwandel im Vertrieb

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Claudia Thonet
Published in
Der agile Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Ohne die Kultur zu wandeln werden Methoden und Strukturen nicht die erwünschte Wirkung zeigen. Sie lernen in diesem Kapitel Ihre Kultur anhand des Leuchtturm-Modells neu auszurichten. Darauf aufbauend können Sie anhand der Canvas eine moderne Vertriebsstrategie entwickeln und die agilen Prinzipien umsetzen. Das Horizonte-Framework und die Flughöhen geben Ihnen dabei die richtige Orientierung.

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previous chapter Was den Wandel behindert
next chapter So bauen Sie um und nutzen Schwarmintelligenz
Title
Agiler Kulturwandel im Vertrieb
Author
Claudia Thonet
Copyright Year
2020
Book
Der agile Vertrieb

Print ISBN: 978-3-658-29092-4

Electronic ISBN: 978-3-658-29093-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-29093-1_5
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