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2024 | Book

AI in Business: Opportunities and Limitations

Volume 1


About this book

This book is a comprehensive guide to understanding the potential of artificial intelligence (AI) in improving business functions, as well as the limitations and challenges that come with its implementation. In this book, readers will learn about the various opportunities that AI presents in business, including how it can automate routine tasks, reduce errors, and increase efficiency. The book covers a range of topics, including how AI can be used in financial reporting, auditing, fraud detection, and tax preparation. However, the book also explores the limitations of AI in business, such as the need for skilled professionals, data quality, and the potential for bias. It examines the challenges that companies face when implementing AI in business functions, including the need for ethical considerations, transparency, and accountability. The book is written for business professionals, business leaders, and anyone interested in the potential of AI in business functions. It offers practical advice on how to implement AI effectively and provides insights into the latest developments in AI technology. Through case studies and real-world examples, readers will gain a deeper understanding of how AI can be used to enhance business functions, as well as the potential pitfalls and limitations to be aware of. Overall, "AI in Business: Opportunities and Limitations" is an essential guide for anyone looking to harness the power of AI to improve their business functions, and to stay ahead in an increasingly competitive business environment.

Table of Contents

Correction to: AI in Business: Opportunities and Limitations
Reem Khamis, Amina Buallay

AI and Business Growth

A Study on Usage of Selective Health App in Bangalore City During Post Pandemic Period

This paper helps to find out the major factor determines the usage of health app in Bengaluru city. Post Covid period usage of health app has been increased enormously. Reason behind the usage of health apps are cost effective, accessibility at any time, easy to use, easy to track record of patients, door steps sample collection and so on. Present study identify the principle factor responsible for usage of health app based on Perception, benefits and ease of usage. Data has been collected through google form with regular health app users. Results of the analysis stated that perception among health app playing a significant role on usage of health app than other factors.

S. J. G. Preethi, Tinto Tom
Predictive Analytics of Bitcoin Cryptocurrency Price Prediction: A Recurrent Neural Network Approach

Bitcoin is currently the most well-known cryptocurrency, and its market is extremely volatile. The evolution of the financial system is influenced by the growing popularity and commercial acceptance of investors worldwide. Investments are at risk due to the largely unknown dynamic characteristics and predictability of cryptocurrencies. Deep learning and predictive analytics are currently used in artificial intelligence approaches to analyze financial data. The aim of this study is to estimate the cryptographic value of the Bitcoin currency using the Gated Recurrent Unit model (GRU) and the Bidirectional Long-Term Memory (Bi-LSTM) model. Data collected from Yahoo Finance from July 2014 to July 2023. In addition, the performance of recurrent neural network classifiers was compared. The results show that GRU outperforms Bi-LSTM in terms of performance criteria; In other words, using the GRU model is one of the most effective methods for predicting cryptocurrency prices.

Anandhavalli Muniasamy, Salma Abdulaziz Saeed Alquhtani, Linda Elzubair Gasim Alsid
ChatGPT and Halal Travel: An Overview of Current Trends and Future Research Directions

In recent years, the use of AI technologies has gained popularity in various industries, including the travel and hospitality sector. This paper aims to investigate the potential of leveraging ChatGPT to enhance customer experience in Halal-friendly travel. We provide a comprehensive conceptual analysis of the benefits, challenges, and risks related to the adoption of ChatGPT in Halal tourism. Specifically, we discuss the key benefits and opportunities of using ChatGPT in the context of Halal travel. Additionally, we explore some of the potential challenges and risks associated with implementing ChatGPT in Halal tourism. Finally, this paper proposes a research agenda for investigating the potential impacts of ChatGPT on Halal travel and the hospitality industry, highlighting some of the key research questions that need to be addressed to fully understand the implications of this technology in this context.

Mohamed Battour, Mohamed Salaheldeen, Khalid Mady, Ririn Tri Ratnasari
A Study on Opportunities and Challenges of Fashion Products via Social Commerce Amongst Young Adults in Bangalore with Reference to Social Media Influencers

Social media is one of the big part of modern lifestyle. Statistics show that worldwide he has 4.62 billion social media users [9], which is about 58.4% of the world population. This indicates an increase in the use of social media platforms. Researchers he surveyed 100 people and found opportunities and challenges for fashion products through social commerce among the younger generation. Social Commerce (S-Commerce) is used in the industry today, shows its future potential, and summarizes the major topics in this book. Explore the challenges of s-commerce and what technology can bring to the future.

M. Shashi Kumar, L. Glady Agnes, Lydia Jemima, Kenneth Wilson Bavachan, R. Muthusubramanian
A Study on Factors Influencing the Consumers’ Perception Towards Electric Vehicle in Chennai City

In recent years, it has become a normal procedure in the automotive industry to look for cheaper alternatives to automobiles. Because of growing petrol prices, environmental protection against noise, reducing carbon emissions, and fostering a greener environment, the government encourages the use of electric vehicles. Consumers switch from petrol vehicles to ecologically friendly electric vehicles in order to save money. This study aims to test consumers’ perceptions of electric vehicles and identify factors that influence consumers’ perceptions of e-vehicles. It also identifies elements that prevent consumers from making this decision. This research is descriptive in nature. The sample size for data collection is 120 people, and a simple sampling process is applied. Google Questionnaire has been put up and is being used to gather information from the respondents.

P. Kumarasamy, M. Krishnamoorthi
The Future of Luxury Brand Management: A Study on the Impact of New Technology and Relationship Marketing

In today's digital age, luxury brands face the challenge of maintaining their historic essence while adapting to technological advancements. This study delves into the strategic shifts in luxury brand management, highlighting how brands like Burberry and Louis Vuitton have successfully merged traditional identity with modern digital strategies, such as storytelling and celebrity partnerships. Technology, especially data analytics, AI, and virtual reality, has proven pivotal in enhancing relationship marketing, providing consumers with personalized and emotionally connective experiences. This is evident in strategies used by brands like Sephora and Chanel. However, there are challenges in the digital landscape, such as upholding brand uniqueness and data security concerns. Current consumer values emphasize sustainability and social responsibility, pushing luxury brands to reassess their identities. Furthermore, the surge of nimble startups and Direct-to-Consumer ventures presents fierce competition, prompting established luxury brands to innovate or collaborate. The research encapsulates luxury brands’ trials, triumphs, and adaptive nature in the digital age.

Vandana Gupta, Junaid Hushain, Abhilasha Mathur
An Analytical Study on the Self-Help Group Through Financial Inclusion Scheme in India

This paper aims to identify the economic development of rural area people through the self-help group bank linkage programme and financial inclusion plan. Developing country like India, aggressively working towards the economic enhancement of the poor people in India. The financial inclusion policy is one of the boon for the rural people to access various financial services like savings and borrowings. Due to the easy accessibility of these financial services, they could able to generate income through various self-employment activities. The major objective of this study is to identify the role of self-help groups in generating employment and economic empowerment in India and analyse the impact of financial inclusion programmes through self-help groups and bank linkage programmes. This paper follows the descriptive method of research study to analyse the data and interpret it. Data has been collected from various secondary-level open sources published from the Reserve Bank of India, and Government data. The collected data has been tabulated and graphically represented to establish their significance related to the study and inferred as well. The regions like Andaman & Nicobar, Bihar, Kerala, Manipur, Pondicherry, Tamil Nadu and Uttarakhand has significantly contributed to the formation of self-help group. The regions like Andaman & Nicobar, Bihar, Kerala, Manipur, Pondicherry, Tamil Nadu and Uttarakhand has significantly contributed to the formation of self-help group. The women-led self-help organisations (SHG), which disburse billions of rupees annually, are specifically mentioned in the economic report for 2022–2023, which was delivered by the Union's finance minister to Congress on January 31. India boasts 12 million SHGs, 88% of which are made up entirely of women. These teams often have 20 to 25 members, majority of whom are village dwellers (Arora and Singh in JAMA 3:66–88, 2018).

V. Saravanan, D. K. Baranitharan, M. Thenkovan, K. Sivasubramanian
Does Materialism Affect Compulsive Buying Behavior Among Multiple Credit Card Users in Jakarta?

Financial technology is no exception, with non-cash payment devices such as credit cards being one example. Credit cards, on the other hand, can serve as a driving factor in the formation of sensations of satisfaction, pleasure, or socioeconomic position in addition to their role as a means of payment. Credit cards, on the one hand, can operate effectively, but they can also be abused because their usage is uncontrollable. The goal of this research is to find and analyze whether materialism affects the mindset of many credit card owners toward using and buying compulsively. SmartPLS 4.0 was employed in this study's SEM-PLS modeling with 135 multiple credit card users in Jakarta. A Likert scale questionnaire ranging from 1 (strongly disagree) to 5 (strongly agree) was distributed at random. This investigation demonstrates that all hypotheses are correct. Materialism and materialism both have a direct and considerable influence on impulsive purchasing. Not only that but using a credit card mindset demonstrates a considerable link between consumerism and obsessive purchasing. Meanwhile, it is obvious that credit card attitudes have an influence on compulsive buying. Other characteristics, such as hedonism, luxury, or prestige, may be deemed beneficial for future research. The study's limitations stem from the characteristics of utilizing credit cards, notably materialism. Other traits, such as hedonism, extravagance, or status, might be considered complimentary for future research. In addition, the number of credit limits on credit cards possessed is entered for a more in-depth assessment. Similarly, the sample size can be increased to cover a larger and more diversified area.

Michael Christian, Ferry Halim, Henilia Yulita, Kurnadi Gularso, Sunarno Sunarno, Suryo Wibowo
Reasons for the Misuse of Daily and Semester Plans by Teachers of English in Zarqa Secondary Schools in Jordan

This study examines the reasons why English language teachers tend to ignore the use of both daily and semester plans. The significance of this study lies in its attempt to identify these causes through experimentation. Then, to be aware of the median account and percentage of each item. The test includes of thirty tasks, and they cover a wide range of topics, including how well a daily and semester plan can be repaired in light of the administration and personality of the teacher. The recent events are connected to how the teacher, administration, educational supervisor, and environment surrounding them interact. This research is limited to English Language teachers in secondary schools in Zarqa governorate / Jordan in 2017/2018. This paper discusses the importance, need, aim, limits of the research. Then, it deals with theoretical introduction, principals and procedures. The research provides results along with their explanation, and it also provides recommendations.

Anwar AL-Bzour
Enhancing Sustainability and Smart Living: Adoption of IoT-Driven Automation of Vertical Gardens in Urban Spaces

In the rapidly evolving landscape of modern urbanization, the fusion of innovative concepts like vertical farming with the visionary ideals of smart cities is shaping the trajectory of urban development. This paper explores the transformative potential of vertical farming, an agricultural innovation that addresses the challenges posed by urban growth, sustainability, and enhanced living standards. We delve into the historical roots, technological advancements, and the convergence that has brought vertical farming from theoretical contemplation to practical implementation. The interplay between vertical farming and the smart city concept promises harmonious urban existence that aligns with technological progress, efficient resource use, and holistic well-being. By integrating vertical farming into smart cities, skyscrapers and high-rises can be transformed into thriving green spaces that enhance air quality, reduce heat, and contribute to a healthier urban environment. Through a mixed-methods approach, we identify motivating factors and acceptance influences that drive vertical gardening adoption, revealing its alignment with smart city principles. Our analysis underscores the significance of technology integration and localized food production as key drivers of adoption. The study contributes to a comprehensive understanding of the synergy between vertical farming and smart city frameworks, offering insights for sustainable urban development.

Anna M. Orel, Volodymyr M. Orel, Viktor V. Diachenko, Iryna Perevozova, Mainka Marcel Kurt, Khrystyna Kirshak
Application of Grey Relational Analysis for Utilizing Artificial Intelligence Methods in Aviation Management

An aviation management requires safety and dependability during flight which are ensured through routine inspections, repairs, and replacements of its parts, systems, and structures. It is a crucial component of aviation safety since even little flaws or faults can have detrimental effects when an aircraft is in the air. Artificial intelligence (AI) has become more prevalent in aviation management to increase efficiency, improve safety, and save costs. AI applications encompass maintenance planning, condition monitoring, troubleshooting, robotic maintenance, adaptive spare parts management, natural language processing (NLP) for documentation, and augmented reality (AR) for maintenance support. Proactive maintenance, continuous surveillance, fast troubleshooting, automated chores, optimised spare parts management, easy access to information, and improved assistance for personnel are all possible with these technologies. AI applications in aviation maintenance help identify potential equipment failures, predict maintenance issues, and enable proactive maintenance interventions. This improves safety by reducing the risk of unexpected breakdowns or failures, ensuring the reliability and airworthiness of aircraft systems. AI-driven predictive maintenance and condition monitoring systems optimize maintenance schedules, reducing unscheduled downtime and maximizing aircraft availability. By automating routine tasks, AI also enhances operational efficiency and reduces human error. The aviation sector hopes to improve maintenance operations and assure aircraft reliability and availability by embracing AI, while minimizing downtime and enhancing overall maintenance processes. Grey relational analysis used in conjunction with statistical regression analysis to examine relationships between sequences while using less data and various parameters. In this study Artificial Intelligence methods are analysed using Grey relationship analysis method for Aviation Management.

Bogdanov Ivan, Bogdanova Olga, Hlukhonets Oksana, Petryshyn Roman, Shkvarylyuk Marta, Kirshak Khrystyna

Finance, Technology and Sustainability

Financial Inclusion and Economic Development: A Study on the Women Marginalized People in India

Financial inclusion was described as “the process of ensuring the availability of banking services and adequate and on time credit where required by those who are vulnerable such as less fortunate individuals and people with low incomes at an affordable cost” in the Panel on Financial Inclusion’s report. Women’s development is based on their economic empowerment through income generation and financial straight. This study aims to understand the financial inclusion for the eradication of poverty by the government and to study the selected financial inclusion schemes of the government of India in the development of women. This paper is only based on secondary data published from various sources. The collected data has been analysed based on the objectives framed. The secondary data was collected through published articles and reports. The major portion of data is collected from government reports such as RBI, World Bank, and Ministry of Finance. This disruptive study aims to understand the financial inclusion of women for their social and economic development. The study found that the government has taken various steps to enhance the financial inclusivity of the poor and vulnerable people in the rural areas particularly women. In this context various schemes where introduced including Mahila Bank (A bank has been operating exclusively by women for women). Due to these initiations, the people could able to achieve and get the benefit from all the financial services. The public sector banks are playing a key role in the process of including the women in the financial market and services. The public sector bank has 21.48 crore female accounts. The number of accounts with public bank was the highest among other banks. The private sector bank has only 0.76 crore and regional rural bank has 5.33 crore accounts.

Roopa Adarsh, K. Sivasubramanian
“Moment of Truth” in Aviation Marketing—A Study on Factors that Influence the Decision Making of Customers

Nowadays, airline companies are more focused on corporate performance to maximize the value of customer relationships. In order to increase customer satisfaction and loyalty, it is crucial to handle every little aspect of the passenger experience on an airline. This research paper tried to explore the various factors which are affecting customer decisions in the aviation industry. The main objective of this paper is to evaluate the relationship between the moment of truth and quality of service through customer satisfaction. The study has been conducted in the month of January 2023 and a random sampling technique has been applied to collect the responses. The study has considered 235 respondents to test the framed hypotheses. To analyze the data SEM-PLS technique has been applied. The study resulted in that moment of truth has a positive impact on customer satisfaction. It is also revealed that customer satisfaction also depends on the quality of services provided by the company. The study concluded that moments of truth, as well as service quality, do have a positive impact on customer loyalty in the aviation industry.

Ponny Thomas, Priyanka Ghosh
Leniency Factors: An Insight into the Online Customer Return Behaviour

The online or electronic marketplace are experiencing accelerated growth and adopting of new phenomena in a new order. Having the highest rate of growth, it is inevitably attach the concepts of latent aspect of flip-side of customer return behaviour. The main aim is to know the demographic features and to understand underlying dimension of latent prime factors of Leniency and customer return behaviour. This study descriptive approach in nature and to exploring the data collected, collected through structural Likert scale instrument from the population of online retail customer. The data analysed with strength of the instruments, for extracting the factors using PCA. The current study extracts the factors which are underlying of dimensions of Leniency, Customer return behaviour. The researcher study the demographic imputes that mould the behaviour of the significant return behaviour. By this the items (measured indicators), the study comprehends the relationship among the latent factors of Leniency, customer return behaviour. The demographic features plays a vital role viz., gender and age group plays vital propel in determining the online customer return behaviour. Indeed, the relationship among those variables also signifies for developing better marketing offering, and better online return management.

R. Vijaya Kumar, T. K. Sateesh Kumar
Evaluate the Unique Taxi Service in the City of Makkah, Kingdom of Saudi Arabia

Makkah City plays host to several high-demand events in the Middle East. Some residents use their private vehicles as taxis and provide a competitive price compared to other taxis. The objective of this study is to develop a multinomial logistic model for taxi modes (company-owned taxis and privately owned and operated taxis (POOT)) relative to private vehicles. This study also aims to offer improvements to POOT to make it more like demand-responsive transport (DRT) and draw benefits from that. More broadly, these improvements can aid in urban planning, reduce the number of vehicles on roads, and reduce emissions harmful to the environment. To achieve these objectives, this study focuses on residents’ behaviors in choosing modes of transportation. This research used data collected in 2010 by the municipality of Makkah (MOM) to understand residents’ behaviors in mode choice between private vehicles, company-owned taxis, and POOT. The results showed that several social demographic factors affect mode choice, which included age, gender, education level, income, possession of a driver’s license, and the number of trips. The study found that as age increases, the use of taxis owned by companies and POOT will increase. Individuals who make more trips prefer private cars over taxis. The study also found that women and the elderly prefer company-owned taxis over POOTs and private vehicles. This research discovered that males are more familiar with using POOT. More to that, the study found high income people don’t prefer both taxi modes (company owned taxi, and POOT).

Sameer A. Alhakimi, Alaa R. Sindi
Unveiling the Trade Dynamics: India’s Thriving Exchange with ASEAN Nations

This study investigates the ebb and flow of India doing business with countries in the Association of Southeast Asian Nations (ASEAN), focusing on export and import patterns. Over the years, India's trading links with the ASEAN region have significantly expanded and developed. The study examines the dynamics of India’s imports and exports to ASEAN nations, identifying significant patterns and commodities. It studies the necessary substances from ASEAN countries to India and the critical exports from India to ASEAN countries. This research contributes to a more in-depth understanding of the dynamics of India's trade with the ASEAN area and provides insights for policymakers, entrepreneurs, and other scholars.

Jayaram Kanzal, Tinto Tom, N. M. Vipulkumar, Ajith P. Mathews, S. Vidhya, V. Raju
Innovative Decisions in the Implementation of Restructuring and the Impact of Management Dynamic Capabilities on Their Efficiency

The authors substantiate the influence of managers on the adoption of innovative decisions in the process of restructuring. Particular attention is paid to the impact of managerial dynamic capabilities on the effectiveness of the innovation implementation. The authors determine the role of personal characteristics of managers, their willingness to take risk in making and implementing innovative decisions. The survey of managers of different management levels made it possible to conclude that, in addition to resource constraints (material, financial) innovation management is determined by the leader characteristics of managers and managerial dynamic capabilities. Unwillingness of business leaders to take innovation risks is often the reason that slows down the process of implementing innovative decisions in restructuring and reduces its effectiveness. Managerial dynamic capabilities play an extremely important role in identifying new opportunities for enterprises and creating their resource base.

Tetiana L. Mostenska, Milita Vienažindienė, Ludmila Chorna, Eduard Yurii, Tetiana G. Mostenska
Perceived Stress, Personality Traits on Internet Addiction Among Young Adults: A Cross Sectional Study

The aim of the study was to find the relationship, influence, and difference between Personality (BIG 5) and Perceived Stress on Internet Addiction among 18–25-year-old. A cross sectional study comprising sample of 109 males and 119 female’s total of 220 young adults were chosen from Thiruvananthapuram and Bengaluru using convenient sampling. The research tools include the Chen Internet Addiction Scale, the Perceived Stress Scale, and the BIG 5 Inventory. A correlational research design was used in the present study. Descriptive statistics, Pearson product moment correlation, stepwise regression were used in order to analyze the data. The results showed relationship between Agreeableness, Conscientiousness, Neuroticism, Openness, Perceived stress, and Internet Addiction among emerging adults and there was a significant influence of Extroversion, Agreeableness, conscience, and perceived stress on Internet Addiction. In stepwise regression Extroversion on Internet Addiction was statistically not significant, it was found between Extroversion and Agreeableness on Internet Addiction, Extroversion was found to be statistically not significant. In addition, between Extroverison, Agreeableness and Conscientiousness on Internet Addiction, Extroversion was found to be statistically not significant, whereas, between Extroverison, Agreeableness, Conscientiousness and Neuroticism on Internet Addiction, conscientiousness was found to be statistically not significant finally, neuroticism was found to be statistically not significant.

Anjana Sinha, Sujatha, V. R. Priyanka, Cynthia Sara James, N. C. Kiran Babu
Peculiarities of Tourism and Recreational Activities in Ukraine: Economic and Managerial Aspects

Tourism activities related to the providing of recreational services contributes to the development of regions and destinations. Due to the increase of recreational services, some tourist destinations are currently experiencing an increase in the recreational load on sites of special environmental protection significance. Taking into account the results of the study, the authors have outlined the basic components of recreational and tourism activities within environment-oriented areas. The definition of the term «tourist and recreational activity» has been proposed. The main components of tourist and recreational activities in Ukraine are identified. It is indicated that natural, historical and cultural objects located in a certain destination are its resource base for recreational activities and tourism. The authors propose to consider that the territories of the nature reserve fund of Ukraine can be used as a destination for recreational activities. It is noted that nature reserves territories and national parks are an important element of the natural resource potential of the territory and their function includes not only environmental protection activities, but they also may serve as a basis for the development of tourism business in Ukraine. On the basis of the empirical analysis used to assess recreational activities on the territory of the Nizhniosulsky National Nature Park, it is established that this park is an object of the nature reserve fund of Ukraine and can be used for recreational activities and tourist services. Based on the results of the study, the authors provide practical recommendations for reducing the level of negative impact of recreational activities on the objects of the nature reserve fund of Ukraine. Compliance with the aforementioned recommendations will contribute to the development of tourist destinations, and the recreational load on the objects of the Ukrainian nature reserve fund will decrease.

Raisa Kozhukhivska, Olena Sakovska, Grzegorz Konieczny, Paulina Kolisnichenko, Liubov Kovalenko, Diana Naherniuk
Meaning-Making Through the Lens of Cognitive Semantics: A Case Study of John Donne’s ‘Holy Sonnets: Death, Be not Proud’

This paper aims at investigating semantic construal operations in John Donne’s ‘Holy Sonnets: Death, be not Proud’, through a cognitive semantic perspective. Langacker (Essentials of cognitive grammar. Oxford University Press, 2013) cognitive model views construal operations as cognitive processes that involve the interpretation of language in relation to a specific frame or mental model. The study will adopt Langacker’s cognitive model as a theoretical framework to explore the construal mechanisms involved in the interpretation of Donne’s poem. The data of the study consists of 25 post-graduate students’ responses majoring in English Language and literature to a questionnaire that involved questions related to the construal operations of specificity, focusing, prominence, and perspective. The study revealed how construal operations contribute to the creation of meaning in language through the parameters outlined in the framework. The participants’ apparent reflection and understanding of the text stems from the ‘focusing’ operation which comes as a result of their shared academic background knowledge during their post-graduate studies. The paper also has practical applications for language teaching and learning. It provides insights into how language can effectively be taught and learned by focusing on the cognitive operations involved in meaning-making in teaching literary texts at graduate and post-graduate levels.

Mohammed Al-Badawi, Wafa Abu Hatab, Haneen AL-Amleh
Development and Validation of Play Behavior Scale

Play serves as an essential component of a child’s developmental progress. Play is the prism through which children experience their own and other people’s worlds. Play promotes cognitive development by teaching children how to solve problems, recollect knowledge, and make decisions. Children also develop social skills through play by forming relationships, building trust, and forming bonds with their peers. The study aimed to identify the play behaviours of primary school children aged 6–8 years. Both the children’s social and non-social play behaviours were investigated in the study. The sample comprises 600 primary school children from Biswanath, Assam. Data were collected through simple random sampling method. The study also developed a tool for measuring social and non-social play behaviour in children. The constructed tool will be helpful to identify the types of play behaviours among children, which will further help parents and teachers provide a suitable environment for their optimum development. This study will also help identify socialization patterns among children.

Karishma Begum, M. Priya, N. C. Kiran Babu
A Tax Mechanism on Tour Operators in India

This research paper aims to highlight the impact of Goods and service tax on the tourism industry. Tourism contributes a major share to the revenue of the Indian economy, creates employment, develops the infrastructure, and builds a sense of cultural exchange between foreigners and citizens. The industry with so much contribution is witnessing major changes post-implementation of GST. The study has been conducted through a primary survey of travel agents and tour operators in India and the research secondary data is collected from various sources like books, journals and websites related to tour operators and taxation policy which is intensive on the various aspects of Goods and Services taxing the tourism industry in India. This paper endeavors to study the opportunities and challenges of GST on the pricing and procedure of travel agents and tour operators and assess the expectation of tour operators relating to the prevailing tax mechanism. This work will help the managers and policymakers to identify the areas of improvement to help them develop a robust tax mechanism in India.

M. R. Eshan, A. Arun Prakash, Jaspreet Kaur, Rakhi Mohan, Biju M. Mathew

CSR, Technology and Empowerment

Corporate Environmental Performance as Mediating Between Innovation and Financial Performance in the Jordanian Industrial, Services, Real Estate Sectors

Environmentally conscious companies choose to disclose both their ecological and economic achievements in their yearly reports, showcasing the true operational results of the organization. This information holds significant value for various stakeholders. Concurrently, corporate boards and executives must enhance their communication methods to effectively handle challenges arising from the interaction between management and shareholders. This research delves into the interconnections among innovation, corporate environmental performance, and financial performance. The investigation also outlines these relationships within the framework of the Natural Resource-Based View (NRBV) theory. Additionally, the study extensively reviews existing literature on the topic. The study’s findings indicate a positive correlation between innovation and corporate financial performance, with corporate environmental performance playing a positive mediating role in the linkage between innovation and financial performance. In essence, for service, industrial, and real estate sectors aiming to ensure their viability in today’s competitive market, both innovation and corporate environmental performance emerge as pivotal considerations.

Maher Alnaim, Farizah Sulong, Zalailah Salleh
The Importance of Mentorship for Women Entrepreneurs in United Arab Emirates (UAE)

This research aims to underscore the significance of mentorship for women in the UAE's business landscape by using questionnaires and in-person interviews, current mentoring programmes for women Entrepreneurs are investigated, and how mentoring helps female business owners succeed are highlighted. Detailed suggestions are offered to enhance the existing mentoring programme and highlight the important role mentoring plays in the professional growth of women company owners in the UAE. women Entrepreneurs can greatly benefit from mentorship, according to the findings, and such programmes are successful. The results confirm the importance of mentoring in assisting women Entrepreneurs in achieving their goals, regardless of cultural or traditional barriers. The key drivers of development are inclusion, accessibility, and individualised care. The findings show that mentoring significantly affects women Entrepreneurs in the UAE, assisting them in overcoming difficulties and fostering their growth. To thrive in the UAE start-up scene, inclusive, easily accessible, and tailored mentoring programmes are essential. Mentoring programmes that focus on these specifics can go further in addressing the needs of women Entrepreneurs and developing the UAE start-up sector as a whole.

Aisha Almheiri, Ashok Chopra, Akram Haddad
Frugality, Altruism, and Consciousness for Sustainable Consumption Amongst Adults in India

This research investigates the associations between Frugality, Altruism, and Consciousness for Sustainable Consumption among Indian adults. 332 participants responded to the self-report questionnaires - Frugal Behaviour Scale, Adapted Self Report Altruism Scale and Consciousness for Sustainable Consumption Scale. Employing quantitative analyses, the study shows significant relationships between these factors. Frugality has a positive relationship with consciousness of sustainable consumption, especially in its economic dimension, which reveals the role of financial considerations in shaping responsible consumption behaviour. Although altruism predicts frugality, it does not directly correlate with sustainable behaviour, highlighting the multidimensional nature of conscious and sustainable consumption. In particular, the effects of sustainability differ across different dimensions of sustainable consumption, which emphasizes the complexity of consumption behaviour. Overall, these findings add to the existing literature, focus on a wider population, and provide insight into the nuanced interactions of factors that promote sustainable consumption behaviour.

N. C. Kiran Babu, Mansi Agarwal, Insha Aimen, Lovely Alex, Nutan Burman, Hetvi Savla
Resistant to Change, Self-efficacy, Awareness, and Perceptions of Price on the Use of Digital Banks as Complementary Banks

The emergence of digital banks in Indonesia provides the public with an alternate option for accessing bank services that are conveniently available at any time and from any location. Because consumers already have accounts at the big banks, mainly traditional banks, digital banks are often seen as complementary institutions. Although many are utilized as auxiliary banks, there are many digital bank fans. However, the factors that influence people's decisions to use digital banks require additional research, particularly in distinct and specialized sectors and with unique characteristics. The purpose of this study is to investigate the factors of actual usage by considering the variables of resistance to change, self-efficacy, awareness, and price perception. This quantitative study included 263 people and employed SEM-PLS modeling using SmartPLS 4.0. This study uses a survey to identify the criteria for participants, which are adults in Jakarta aged 17 to 30 who have a digital bank as a complementary bank. According to the findings of this study, youthful consumers are substantially influenced by reluctance to change and pricing perceptions. Other criteria, such as self-efficacy and awareness, have no effect on the decision to utilize digital banks as complementary banks.

Michael Christian, Henilia Yulita, Eko Retno Indriyarti, Suryo Wibowo, Sunarno Sunarno, Pangestu Arifin
Indicator of Social Impact Measurement in Microfinance: A Thematic Review

Social impact measurement quantifies the social impacts of interventions, initiatives, and programmes to help stakeholders understand and evaluate their social contributions. It identifies, collects, and analyses data to assess social consequences and inform evidence-based decision-making and resource allocation. For example, microfinance and Islamic microfinance, which aim to alleviate poverty, increase financial inclusion, and develop marginalised groups, require social effect monitoring. To determine whether MFs and IMFs have had an actual and positive difference, it is necessary to assess what the key indicators are for measuring the effectiveness of microfinance and Islamic microfinance. Therefore, this study was inspired by the idea that what are the indicators to measure microfinance and Islamic microfinance in order to know effectiveness and performance. Thus, the aim of this thematic review is to synthesise the previous studies related to the key indicators to measure the effectiveness of microfinance and Islamic microfinance from 2018 to 2023 using ATLAS.ti 23. A thematic analysis approach that is useful to code and deeply interpret the identified common themes. The results contribute to future studies on social indicators and can guide educators, researchers, and practitioners in this field.

Siti Saffa’ Shaharuddin, Nur Harena Redzuan, Romzie Rosman
Persuasive Strategies in English Political Discourse: A Critical Discourse Analysis of Biden’s Speech on the End of War in Afghanistan

The present study investigates persuasive strategies employed by President Joe Biden in his speech on the end of the war in Afghanistan. Fairclough’s (1995) three-dimensional model of Critical Discourse Analysis (CDA) is adopted to study the language in relation to the social context of Biden’s political discourse. Findings showed that Biden used a variety of discursive methods, such as reference to presupposed historical circumstances to attain a high level of persuasiveness. His word choice suggested that he and his government had already embraced an ideological shift and were trying to convince the rest of the country to follow. Moreover, to awaken people’s emotions and desires, Biden engaged with sensitive social issues such as family struggles, young people’s future, social security, economic issues, and so on. The analysis revealed several hidden ideologies adopted by the speaker and his administration, such as new policies for dealing with America’s economic crises, a significant shift in his country’s international strategies, and his support for women’s rights. This study concluded that the speech maintained current power relations, had the essence of a military and strategic success statement, and sent vital military signals with a transitional and future ideological nature.

Wafa Abu Hatab, Mohammad Al-Badawi, Saif Aldeen Alsmadi
Observing Shareholder Influence on Stakeholder Interests: An Analysis and Roadmap for Future Inquiry

This research paper delves into the intricate dynamics between shareholders and stakeholder interests, elucidating the multifaceted impact shareholders exert on the broader stakeholder landscape. Through a comprehensive analysis of existing literature, this study identifies and explores the various mechanisms through which shareholders wield influence over stakeholder concerns. The paper not only sheds light on the conventional financial avenues that shareholders utilize to impact stakeholder outcomes, but also delves deeper into the often-overlooked nuances of indirect influence and power dynamics that shape stakeholder relationships. Furthermore, this paper serves as a roadmap for future research in this evolving domain. By identifying gaps in current understanding and highlighting avenues for further exploration, it aims to guide researchers toward more nuanced investigations that encompass both traditional financial dimensions and the broader socio-economic implications of shareholder-stakeholder interactions. The proposed roadmap seeks to contribute to a more holistic comprehension of corporate governance, enhancing the ability to create balanced and sustainable value for all stakeholders involved.

M. Chandrakala, Ch. Raja Kamal
An Empirical Research on Community Businesses in Emerging Markets in the Age of the Internet

It’s possible that if people eat better and spend less, it might boost the economy. The social economy is the engine that powers the digital economy’s fair and equitable reorganization. The community business sector in developing countries was the focus of this quantitative study of the social economy. An online survey was completed by 721 random people in Thailand. In order to analyze the data, multiple regression was used. The findings indicated that the social economy may be affected by factors such as age, residence, technological readiness, and online communication platforms including Instagram, Pinterest, Facebook, and blogs. When people with comparable interests are given the resources to launch businesses that sustain social and community initiatives, everyone benefits. Include people of varying ages to boost participation.

Sanjeev Chauhan, Arti Singh, Ibha Rani, Ch Raja Kamal
Navigating Work from Home: A Study on Its Implications for Family Life and Work-Life Balance

In recent times, the traditional boundaries of work and life have experienced a different shift, propelled by the advent of work from home arrangements. The integration of work into the home environment has ignited a discourse on the intricate relationship between professional commitments and family responsibilities. This study undertakes an in-depth exploration into the multifaceted consequences of remote work on family dynamics, investigating its impact on the pursuit of a harmonious work-life balance. The objective of this study is to discover and analyse the factors that encourage work-life balance through the possibility of working from home and to evaluate the implications of family life through work from home option. Through an online structured survey, data are gathered from 287 IT professionals in the Indian state of Karnataka’s Bengaluru city. The statistical technique of analysis of variance (ANOVA) and Z test are used to analyse the data. The research indicates that the family structure (joint vs. nuclear), the number of dependents, and the number of children can influence respondent’s opinions on various constructs.

Aasha Sujit, B. Harani
Perspectives of Human Resources Professionals on AI's Role and Impact in the Recruiting Process

The widespread use of AI is a well-publicized development in the field of human resources because of the profound impact it is having on established practices. Finding the ideal individual is now the single biggest challenge for businesses. Organizations also value achieving a happy medium between the time, money, and quality invested in the recruiting process. Only 14% of companies are using cutting-edge talent acquisition tools to gain competitive advantage. The data may be evaluated, processed, and produced in a form that is entirely understandable by HR managers with the aid of artificial intelligence. The purpose of this research was to learn how and why artificial intelligence tools are used in HR and the hiring process. The collected and analyzed data covers topics like the role of AI in the recruitment process, the current state of AI in the recruitment industry, the barriers AI faces, and the general public’s attitude toward the technology across a range of demographics.

Svitlana Kozhemiakina, Larysa Lutay, Oksana Marukhlenko, Tatyana Oklander, Oksana Zhus, Nataliia Serohina
An Analysis of the Development, Current State, and Future Prospects of Mobile Communications for the Travel and Hospitality Industries

Reviewing the previous four generations of mobile communication technology in light of the expected ramifications of 5G and beyond, as well as future research, will provide valuable context to the current state of the field as interest in 5G gains momentum. To better assist academic academics and industry practitioners in understanding the research topic, this study employs a systematic content analysis technique to present a complete and multidisciplinary assessment of mobile communication research in the tourist and hospitality sector. The impact of mobile communication technologies and their applications on the future of tourism and hospitality studies and business practices is also examined. Along with helping to fill in certain gaps in the existing literature, this study may provide important theoretical direction and practical consequences for future academic and industry research into the use of mobile communication technology in the hotel and tourist industries.

Tsypko Victoria, Shcherbakova Nadiia, Ivanchuk Svitlana, Tyshchenko Svitlana, Chernyshova Taisiia, Sakovska Olena

ICT, Technology and Business

Ways in Which TQM, SCM Methods, and Operational Prowess Affect Company Performance

The research investigates the structural link between operational capabilities, Total quality management, supply chain practices, and operational performance. Depending on internal competencies, enterprises may function well. The outcome is essential because it helps managers utilize their internal talents by creating connections with supply chain partners and indicates the need to strengthen these capabilities for expertise. Key partners and internal talents may establish a unique resource base. Competitive advantage requires this resource base. This research shows that TQM mediates supply chain operations capacity and performance. The results support the competence-based, resource-based company and resource advantage hypothesis (related to manufacturing performance). SCM methods let firms use manufacturing capabilities by coordinating with key supply chain participants and using knowledge. The most robust structural equation modelling approach, SEM-PLS, is applied for analysis. The research achieved its goals using survey-based technique. The random sample response rate is 54%, which is greater than the minimum. Supply chain management can retain competitive advantage, the studies show. The research also showed that SCM and operations capacity directly affect business performance.

Liliana Horal, Svitlana Onyshchenko, Andriy Korniyenko, Sofiia Dub, Halyna Yermak, Petro Hryniv
The Utilization of Information and Communication Technology (ICT) on SMEs Performance: The Mediating Role of Financial Innovation

The progress of small and medium enterprises (SMEs) is closely related to the development of information technology. As a result, SMEs are expected to have the capacity to effectively utilize a variety of innovative alternatives derived from these technological advances. The purpose of this study was to examine the direct effect of the use of ICT on the performance of SMEs, and also examine the indirect effect of the mediating role of financial innovation on the relationship between ICT and the performance of SMEs. A surveying technique was used to collect data among SMEs in Bukit Tinggi municipality of West Sumatra province, Indonesia. This study uses a quantitative approach. The data was collected by distributing questionnaires via Google Forms with a sample size of 210. The hypothesis testing technique was carried out using Smart PLS. The findings show that there is a significant effect of the use of ICT, financial innovation on the performance of SMEs. The study also proved that financial innovation as mediating factor in the relationship between ICT and the performance of SMEs. The implication of the findings gave benefits for SMEs in developing their business by paying attention to aspects of digitizing the use of ICT and financial innovation.

Fivi Anggraini, Vivie De Selva, Daniatti Putri
Proposing a Novel Performance Management Framework for Malaysian Non-profit Organisations: Towards Achieving Sustainability

While there is a clear importance for performance measurements in commercial entities or business firms, the relevance of performance measurement in non-commercial entities or non-profit organisations (NPOs), especially social institutions, still lacks research. Similar to commercial entities, NPOs need to show that they are efficiently managed and performing in a desired manner in order to fulfil their responsibility to diverse stakeholders. This study aims to develop a novel performance management framework (PMF) that would enable improved oversight and governance of NPOs in Malaysia, as well as other non-profit organisations, such as waqf institutions. This study used a systematic literature review (SLR) methodology, and 20 peer-reviewed papers that were recently published in reputable journals were used. The results of this study confirm that the proposed PMF can efficiently manage and monitor the performance of NPOs, which can be crucial for ensuring the sustainability of the existing non-profit institutions in Malaysia. The findings of this study will provide important dimensions regarding the significance of an efficient performance management framework for NPOs generally, and particularly for Islamic social institutions like waqf/endowment institutions.

Salina Kassim, Niaz Makhdum Muhammad, Kartina Md Ariffin, Nur Farhah Mahadi, Syarah Syahira Mohd Yusoff, Nor Saremah Salleh
Investment Behaviour in Retail Green Sukuk: Case of Indonesia

This paper attempts to analyse the investment behaviour in the retail green sukuk (RGS) issued by the Indonesian government. The research framework is based on the Theory of Planned Behaviour (TPB), while the Partial Least Square-Structural Equation Modelling (PLS) was employed as a research method. Online questionnaires were distributed to potential retail investors. A total of 113 respondents met the requirements and were used as the sample in this research. The findings show that decision to invest in RGS is influenced by intention and perceived behavioural control (PBC). Meanwhile, attitude and subjective norms have significant influence on the intention to invest in the RGS. Attitude is found as the strongest predictor of intention and is influenced by knowledge about RGS, environmental awareness and religiosity. Based on these findings, it is recommended that the government should intensify campaigns about sukuk and green issues. The promotion of RGS should be targeted to the religious individual/community with sufficient literacy of sukuk and awareness of the green issues.

Nashr Akbar, Wiku Suryomurti, Salina Kassim
Enhancing Shariah Governance Practice: Insights from the Non-profit Organizations in Malaysia

The operation of non-profit organisations (NPOs) in the era of digitalisation has changed their traditional ways in acquiring funds. The NPOs are much related to behaving like charitable and social organisations. In the era of digitalisation, many NPOs in Malaysia adopt Islamic social finance instruments and Islamic crowdfunding platform to fund their projects and operations. Despite their noble act to help the underprivileged community and their humanitarian efforts, issues may arise regarding their transparency, reporting and governance of the organisation. Hence, the objective of this study is to examine the current issues and challenges of NPOs in Malaysia. This study also highlights the importance of effective governance on organization’s performance, transparency and accountability in the NPOs. This study offers significant insights to highlight the importance of establishing a specific Shariah governance framework for the NPOs especially those organisations adopting Islamic crowdfunding platform and Islamic social finance initiatives. Policy implication such as the Shariah governance arrangement for these NPOs is crucially important since the fund contributors may require transparent disclosure on the utilisation of funds specifically those adopting Islamic instruments.

Romzie Rosman, Nur Harena Redzuan, Nur Laili Ab Ghani, Nazrul Hazizi Noordin, Siti Saffa Shaharuddin
Theorizing the Connection Between Economic Downturns and Employee Morale

This article serves as an introduction to a special issue on theorizing macro-level instability and the experience of workers. Job stability is threatened by turbulence, which includes factors such as the economy, politics, society, technology, and the environment. Human resource management, in our opinion, aids businesses and their staffs in weathering economic and political storms. We suggest a new role, the Proactive Career, to situate and expand the HR function in contemporary businesses based on the contributions to this Special Issue. The debates around human resources (HR) and HR professionals have been too narrow and focused on the domestic scene. It's time to make this role more outside focused, with responsibilities including keeping an eye on the big picture for key events, forecasting staffing changes, and coming up with solutions to blunt their impact. We conclude with several suggestions for further study.

Ch.Raja Kamal, M. Chandrakala
Literary Muses on the Path to Conscious Self-sacrifice: A Jungian Archetypal Approach

This research examines how the Jungian concept of the return of the ego to the unconscious in the form of selfless devotion to the beloved “anima” and “animus”, reflects itself in the life of two literary muses of the twentieth century modern literature; namely, Olga Ivinskaya, the poet, translator and beloved who inspired the character Lara in Boris Pasternak’s Doctor Zhivago (1957), and Milena Jesenská, a journalist, writer, translator and Franz Kafka’s confidante in his Letters to Milena (1952). This paper reads these two literary muses through the lens of Archetypal Psychological Criticism, and argues that the path of the divine feminine archetype, the two muses chose to embark on, necessitated a form of self-sacrifice that would bring about the sacred marriage of the “anima” and “animus” on a soul level.

Dania Meryan
Automation of Business Processes Using Robots in the Fields of Supply Chain Management, Intelligent Transportation, and Logistics

In every country, the most pressing problem is the unreliability of public transit. Every person has some kind of link to the transportation industry. They would want to reduce the negative effects of travel on their wellbeing, efficiency, and personal time management. The impact of this problem has been mitigated, in part, by technological advancements in the transportation sector. Robotic process automation RPA facilitates logistics operations by aiding with order routing, automated reporting, freight management, driver feedback, improved decision making, increased precision in inventory management, automated tracking to reduce checking transport calls, shipment scheduling, tracking, invoicing, and procurement management. Automation of routine tasks by robots and other forms of AI have made it possible to manage or at least lessen the impact of such problems. Robotic process automation could help airlines fix their transportation problems. Robotic process automation (RPA) might help the airline transportation business in a number of ways, including the development of departmental work packages, the recovery of the file from previous systems, the notification of passengers, the management of data, and the scheduling of personnel. Stages of robotic process automation may have applications in the transportation sector and contribute to the development of smart cities more generally. This research will analyze how robotic process automation RPA may be used to enhance smart city logistics, transportation, and supply chain management.

Ch Raja Kamal, Glady Agnes, Lydia Jemima, M. Chandrakala
A Strategy for Conducting Sentiment Analysis Using AI in Human Resource Management

Artificial intelligence (AI) has the potential to play a more significant role in the selection and recruiting process as a time-saver and matchmaker. Intelligent use of automation has the potential to boost humanity in the workplace. It allows you to put technology in the background while advancing via purely human means. Human resources professionals often enter this field because they like interacting with others and seeing them succeed. If used properly, automation may free up workers’ time to focus on what matters most, leading to more fulfilling work lives. Create job postings, automate the search for qualified candidates, share openings with a broader audience, and evaluate resumes and cover letters with the help of AI. This article examines the potential of artificial intelligence in certain HR functions, using the experiences of many major corporations in terms of their AI use cases and user sentiment analysis with the app as case studies.

Raja Kamal Ch, Surjit Singha
Effectiveness of Work Life Balance Towards Employee Engagement in Hospitals with Special Reference to Bangalore

Today's fast-paced, unpredictable atmosphere makes work-life balance difficult. Every effective worker needs work-life balance. Flexible work hours and employment enhance work-life balance. Too much time is spent working and not enough with family. Stress at work or home might reduce productivity. Disagreements between employers and workers cause most employee turnover and retention concerns. Staff morale and work-life balance are crucial in healthcare. Management and technology changes make candidate retention difficult. One of the most essential factors in hospital staff happiness and productivity is cleanliness and security. Non-profits have lower employment objectives than hospitals. Government measures that improve working conditions, remuneration, training, and progression may improve work-life balance. Primary and secondary sources are employed in this investigation. This study was based on online and offline primary and secondary sources, reports, and research.

K. MeenaDevi, Raja Kamal Ch, G. V. Mrutyunjaya Sharma, Kumar SubbaAnantha
Consumption Patterns Among Employees of IT and ITES Sectors

Modern society strongly emphasizes consumerism as a central trait of materialism, with individual status often gauged by possessions. The IT profession, sought after by educated youth, offers enticing prospects with high salaries and optimal workplaces, drawing many. Yet, sustaining these roles demands continual effort and skills updates. The allure of the substantial income propels IT professionals towards heightened consumption, manifesting novel trends that differentiate them in the contemporary workforce. The study is investigating Bengaluru's IT professionals, examining gender, income disparities, consumer rationales, and ad influence, a sample of 1000 was surveyed through disproportionate stratified sampling and quantitative analysis. Outcomes indicated prevalent consumption trends such as brand affinity, electronics, cosmetics, textiles, and jewelry, along with gender and income discrepancies.

Devarajanayaka Kalenahalli Muniyanayaka, Naveen Pol, Syed Kazim, K. P. Jaheer Mukthar, Kotigari Reddi Swaroop, Ravi Shankar Bhakat

Logistics Technology and Quality Management

User Behavior and Emotional Responses in Social Media Avatar: Exploring Empathy, Attitudes, and Social Norms

In the realm of digital communication’s evolution, the present study enquires into the intricate web of user behavior and emotional responses through social media avatars. With a focal point on empathy, attitudes, and social norms, this research aims to unravel the threads that shape online interactions through various social media platforms. By using a mixed-methods approach, including both quantitative analysis and qualitative insights, we explore how avatars function as conduits for self-expression, identity projection, and social norm adherence. Engaging a diverse demographic of 300 participants through probability convenience sampling, our study employs SEM analysis to illuminate how avatars impact attitudes and emotional responses. Findings reveal that Avatar Users' Empathy, Avatar Users' Attitude, and Social Norms significantly influence User Behavior and Emotional Response. Ultimately, this study enriches to a broader understanding of digital-era human behavior, guiding user-centric platform design and fostering positive digital environments.

A. Pushpa, C. Nagadeepa, K. P. Jaheer Mukthar, Oklander Mykhailo, Oklander Ihor, Rakytska Svitlana
Selection of Logistics Center Location DEMATAL Method

The placement of a logistics center is an important consideration for companies that conduct supply chain and shipment operations. It entails determining the best geographical location that will efficiently service the organization's transportation and storage needs. The site of a logistics center is chosen after a thorough examination of many examinations of market reach of transportation networks, labour availability, infrastructure, cost variables, and risk evaluation. Making a sound choice about the location of the logistics center can lead to increased supply chain efficiency, lower costs, and better customer service. Site selection entails weighing the benefits of various locations against the requirements of a new project. The site selection procedure involves a thorough assessment of the project's requirements, which are then compared to the advantages of alternative locations. The procedure normally entails choosing and assessing communities, analysing and buying real estate sites, and maybe negotiating tax benefits. Site selection consultants will consider the number and movement patterns of cars and pedestrians when deciding on new locations for retail stores, chain restaurants, and fast-food franchises. The greatest employees are hard to find and keep, and many are quite particular about where they work to achieve the ideal work-life balance. A company's performance over the long run can be considerably improved by wise location choices. Poor ones can cost millions in lost capital, talent, and production. The DEMATEL methodology is often used to identify the selection of logistics center locations. Evaluation parameters used are weather condition, Landform condition, Water supply, Power supply, Solid castoff disposal.

D. Ravindran, K. Janaki Priya, Oleksandr M. Kovbasa, Vitaly V. Polyvoda, Maksym A. Zaidenko, Nadiia P. Reznik
Total Quality Management’s Impact on Telecom Customers Satisfaction, Analyzed Taking TQM-SERVQUAL Approach

The present study is noteworthy since SERVQUAL-based overall quality management has not been linked to customer satisfaction in the Ian telecommunications sector. Happy telecom customers want improved service. Excellent telecom service pleases customers. TQM boosts customer satisfaction. SERVQUAL may be the greatest service sector customer satisfaction model. This study examines how TQM-SERVQUAL affects telecom customer satisfaction. Surveys asked customers about TQM. MTN and Vodafone customers and employees self-completed the survey. Customers and staff are trapped into utilizing both firms’ procedures and tools. 800 staff and customers completed 850 questionnaires. The study tested data and model viability using reliability, validity, and multicollinearity tests. Data analysis revealed reality. TQM improved product quality and customer happiness. Customers want high-quality services. TQM may boost telecoms customer satisfaction by enhancing service quality.

Ch. Raja Kamal, M. Chandrakala, Halak Iryna, Kostyuchenko Oleksandra, Penkivska Katerina, P. Reznik Nadiia
Ernest Hemingway’s The Sun Also Rises: A Critical Approach Based on E. D. Hirsch’s Hermeneutic Theory

The main aim of the present paper is to shed light on E. D. Hirsch’s hermeneutic theory and apply it on Ernest Hemingway’s The Sun Also Rises (1926). According to Hirsch, the meaning of a literary work is absolute; it is not changeable. It is identical with whatever the author has in mind during the time of writing. He doesn’t deny, however, that the readers cannot always have access to the author’s intended meaning, but they can at least try to do so. Hirsch differentiates between meaning and consciousness of meaning; it is not possible to mean what one does not mean, but it is very possible to mean what one is not conscious of meaning. Hirsch does not deny that the meaning may change, but this is a matter of the work’s significance, rather than its meaning. The researcher argues that Hemingway’s novel can illustrate all Hirsch’s critical views about the meaning of the literary work and attempts, accordingly, to provide a textual analysis that supports the validity of such views. By the end, neither the reader, nor the critic, can usurp the author’s position because doing such a thing may eliminate the only compelling principle to achieve validity of interpretation.

Kifah Moh’d Khair Ali Al Omari
Impact of Supply Chain Quality Management Practices on the Purchasing Efficiency of Service Organizations

The efficiency and effectiveness of QMPPs in the service sector's supply chain were analyzed. One hundred Ethiopian hotel buying managers were given a test on the most important features of quality management techniques in purchasing and purchasing information system procedures. The effectiveness of purchasing information services is directly impacted by quality management approaches, and the purchasing practices of service organizations are indirectly impacted by these same techniques. The theoretical and managerial ramifications of this study have important implications for competitive service operations management and the analysis of supply chain networks.

Ch. Raja Kamal, Arti Singh, Khodakyvskyy Volodymyr, Ruska Olena, Rybak Mariia, Nadiia P. Reznik
Evolving Horizons of Work: Unravelling the Conceptual and Future Research Dimensions of Digital Workspaces

The rapid advancement of technology has led to the emergence of digital workspaces, transforming the traditional notion of work environments. The transition towards remote work for organizations, which had been occurring gradually over several decades, experienced a rapid acceleration due to the widespread adoption of digital technologies. These technologies emerged as the primary means for a significant portion of the workforce to maintain productivity and connectivity. This paper probes into the conceptualization, distinctness between “Digital Workspace” and “Digital Workplace,” influential factors shaping digital workspaces, their transformative evolution, and the role they play in pioneering remote collaborations. By exploring existing literature, this study aims to provide insights into the present landscape and future prospects of digital workspaces.

A. Pushpa, Nidhi Shukla, Liliana Horal, Oleksandr Kivshyk, Olha Stepaniuk, Nadiia P. Reznik
Human Resource Management in the 5.0 Economy: An Analytical Analysis

The advent of the 5.0 economy has brought about a transformative shift in the business landscape, driven by the convergence of physical, digital, and biological realms. In this era of hyper connectivity and rapid technological advancements, the role of human resource management (HRM) has become paramount in ensuring organizational success. This article provides an analytical analysis of the challenges and opportunities that HRM faces in the 5.0 economy. It explores key aspects such as hyper connectivity and virtual workspaces, talent acquisition and management, skill development and continuous learning, human–machine collaboration, ethics and well-being, and agile organizational structures. By delving into these critical dimensions, this article highlights the essential role of HRM in shaping the future of work and underscores the importance of embracing innovation, adaptability, and employee-centric approaches to thrive in the dynamic 5.0 economy.

Ch.Raja Kamal, Svitlana V. Vovchok, Yuriy V. Ladyka, Nataliia M. Ladyka, Nadiia P. Reznik
Use Social Media and Employer Branding to Reach Online Shoppers of Generation Z

This research set out to answer the question, “How do e-commerce firms in Monaco attract millennials?” by analyzing the importance of employer branding as a draw for prospective employees. A total of 164 members of Monaco’s Generation Z were surveyed for this study. In addition, SPSS Amos 22 was used for the statistical analysis after data was gathered through online surveys. The findings demonstrated the efficacy of using social media and employer branding to increase application volume. In contrast to the less desirable social and development principles, more desirable employer branding values include interest, economic, application, management, and work-life balance.

Raja Kamal, Ibha Rani, Kseniia V. Bliumska-Danko, Bohdan M. Plishyvyy, Egor M. Plishyvyy, Nadiia P. Reznik
Study on Delinquency Levels and Portfolio Quality of the Microenterprise Bank—Peru

Credit risk is a challenge facing the banking sector. The problem of asymmetric information causes credit markets to function inefficiently. In the short term, delinquency problems cause liquidity problems, and in the long term, in the absence of contingent credit lines, this problem can become a solvency problem, which can ultimately lead to the liquidation of the institution. The research team in Huaraz, Peru, set out to determine the impact of delinquency on the quality of the microenterprise bank’s portfolio. S/. 4,024,000,000,000 in outstanding loans (including contingent loans) of the microenterprise bank represent 3.32% of all bank loans and 27.8% of all bank loans to small and microenterprises. The performing portfolio of the Huaraz branch went from S/39 176 573 in 2020 to S/44 708 395 in 2022, an increase of 14.1 percent, while the portfolio at risk went from S/3 472 347 in 2021 to S/4 588 202 in 2022, an increase of 43.55. What is the correlation between delinquency and portfolio quality in Mibanco Peru? Is the general question that motivates this study. The study was explanatory in nature; data were collected from BANTOTAL reports (Mibanco’s nationwide reporting system) and analyzed in SPSS and Excel to reveal trends in delinquency and portfolio quality over a 24-month period. The study revealed that delinquency in the Mibanco—Huaraz Agency actually improves portfolio quality.

Rosario Huerta-Soto, Edwin Hernan Ramirez, K. P. Jaheer Mukthar, Rolando Saenz-Rodriguez, Juan Villanueva-Calderón
A Study on the Impact of Green Branding on Consumer Buying Behaviour with Respect to the Purchase of Apparel

Consumer behavior towards apparel is a complex and varied phenomenon, and the introduction of “green” apparel further complicates the decision-making process. Therefore, it is crucial to study the behavior of consumers who prefer eco-friendly clothing brands. The study begins by examining the characteristics that classify a brand as “green” and provides a comprehensive definition for such brands. Moreover, the study investigates the factors that impact green consumers’ perception of brands and their relationship with them, and proposes a conceptual model for identifying the components that influence such behavior. These models have been subjected to reliable and valid testing and have been widely accepted. Studying the behavior of green consumers towards eco-friendly apparel is a new area of research that involves identifying various components of consumer behavior that can elicit a positive response. By identifying these components, marketers can develop effective marketing strategies that promote positive perceptions of green brands and foster strong relationships with green consumers, thereby enhancing their brand positioning and recall. Additionally, this research seeks to divide consumers into segments with an identified marketing template to improve their perception or relationship with green apparel brands.

Wilber Acosta-Ponce, Syed Kazim, K. P. Jaheer Mukthar, Juan Villanueva-Calderón, Edwin Hernan Ramirez, J. K. Singh
Robust and Fragile Determinants of Foreign Direct Investment in Jordan

The study’s goal is to determine the elements that influence foreign direct investment flows in Jordan’s economy in the long run (2005–2020). This research looked at 56 industrial businesses. It also used panel data as a data source. E-views software was used to conduct the analysis. The study found that the gross domestic product had a favorable, long-term, statistically significant influence. Workers’ compensation has a favorable, long-term, statistically significant effect. The scale of the industrial market has a favorable, long-term, statistically significant influence. Last but not least, trade openness has a beneficial, long-term, statistically significant benefit. On the other side, the study found that there was a detrimental impact. Political stability has a statistically significant negative long-term influence. Taxes also have a statistically significant long-term detrimental influence. The report suggests focusing on trade openness and making international trade logistical operations easier. Tax breaks, incentives, and investment promotion policies are also being used to entice international investment.

Taimour Alrubaiat
AI in Business: Opportunities and Limitations
Reem Khamis
Amina Buallay
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