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5. Aktuelle (E-)Carsharing-Systeme und -akteure

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Prof. Dr. Wolfgang Rid
Gerhard Parzinger
Michael Grausam
Ulrich Müller
Carolin Herdtle
Published in
Carsharing in Deutschland
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Einfluss, den Stakeholder (Anspruchsgruppen) auf eine Organisation potenziell haben bzw. tatsächlich ausüben, ist ebenso groß wie die Beeinflussbarkeit der Stakeholder durch die Organisation (vgl. Eberhardt 1998: 171, Müller‐Stewens; Lechner 2011: 162 und Wilbers 2009: 353). Geht man von diesen Überlegungen aus und berücksichtigt die im Rahmen der vorliegenden Veröffentlichung empirisch gewonnenen Erkenntnisse (durch Interviews, Netzwerkaktivitäten und Workshops), so lassen sich für das Carsharing in Deutschland Stakeholder wie folgt definieren und gruppieren (s. Abb. 5.1; in Anlehnung an gängige Stakeholdermodelle, vgl. Wilbers 2009: 332).
In den letzten Jahren hat sich die Anbieter‐Seite des Carsharing stark verändert. Zum einen sind neue Carsharing Systeme auf den Markt gekommen, zum anderen haben sich die Fahrzeugkonzepte verändert, insbesondere hinsichtlich der Entwicklung von Elektrofahrzeugen. Das Marktvolumen im Carsharing wird bis 2020 bei einem prognostiziertem Wachstum von 30 % pro Jahr auf über 5,6 Mrd. Euro anwachsen (vgl. Roland Berger Strategy Consultants 2014).

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previous chapter Potenziale von (E-)Carsharing
next chapter Handreichungen für den Weg zur Wirtschaftlichkeit
Title
Aktuelle (E-)Carsharing-Systeme und -akteure
Authors
Prof. Dr. Wolfgang Rid
Gerhard Parzinger
Michael Grausam
Ulrich Müller
Carolin Herdtle
Copyright Year
2018
Book
Carsharing in Deutschland

Print ISBN: 978-3-658-15905-4

Electronic ISBN: 978-3-658-15906-1

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-15906-1_5
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