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Published in:
2019 | OriginalPaper | Chapter
Allan Guggenbühl Recommends “Storytelling Animal. How Stories Make Us Human” by Jonathan Gottschall
Author : Allan Guggenbühl
Published in: 21st Century Economics
Publisher: Springer International Publishing
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Abstract
The economy is based on innovation. People are willing to buy new products or use services when they feel the quality of their lives will improve or a need is satisfied. With technical products, this is obvious: the new iPhone has more storage space, or the automatic lawn mower frees us from tedious gardening. With services, which are offered by humans and include personal interaction, it is more complicated; quality is not the core argument.