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Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Alternative Action Opportunities for the Food Industry to Better Serve the Households of the Aged and Aging

Authors : Harry Krueckeberg, George Kress

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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In the search for ways to improve the quality of life for the elderly, one area receiving increasing attention has been the activities of the elderly in the marketplace--especially their purchase of food items. Although food expenditures account for a significant portion of the elderly’s monthly outlay of money and time, very little is known about their specific shopping activities and problems.

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previous chapter The Relationship between Store Image and Customer Deviant Behavior: An Exploratory Study
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Metadata
Title
Alternative Action Opportunities for the Food Industry to Better Serve the Households of the Aged and Aging
Authors
Harry Krueckeberg
George Kress
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_23