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2020 | OriginalPaper | Chapter

5. Amazon: Industrial/International Corporation and Dynamics

Authors : Deemah Alassaf, Lipishree Vrushabhendra, Nouf Alswine, Vidhi Chokshi, Tugrul U. Daim, Dirk Meissner

Published in: Innovation Management in the Intelligent World

Publisher: Springer International Publishing

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Abstract

In an environment of continuous innovation and competitive markets, it is essential for an organization to explore and concentrate its efforts toward research and development. Also, globalization of research and development with international and industrial cooperation is one of the important business strategies to expand an organization’s operations and development. Academic institutions also play an important role in industrial innovation by collaborating with the firms in the development of emerging technologies. In this way, organizations achieve pioneer innovations and achieve profits by means of international, industrial, and academic cooperation.
This chapter presents a case study on Amazon, which has been one of the biggest success stories in the online marketing arena. It was best known for being the best online seller of books, music, and videos. But today, Amazon has emerged one of the global market leaders with not only its Amazon Prime Services but also by embarking on cloud computing technologies called the Amazon web services, with products like the Amazon Echo and drone technology for Amazon prime Air. This is because Amazon has been developing its technology internally and by setting up research and development centers globally. Amazon has over the decades made significant investments when compared to other organizations with the focus on pioneering solutions for their customers.
This study discusses the drivers behind Amazon’s international and industrial cooperation. Along with the collaboration that Amazon has recently initiated with the universities worldwide. Along with the different types of co-operation that Amazon has currently positioned itself, we also study Amazon’s investments into emerging technologies with strategies for building profitable partnerships in the market.

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Footnotes
1
Uncited references were used to develop this case.
 
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Metadata
Title
Amazon: Industrial/International Corporation and Dynamics
Authors
Deemah Alassaf
Lipishree Vrushabhendra
Nouf Alswine
Vidhi Chokshi
Tugrul U. Daim
Dirk Meissner
Copyright Year
2020
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-58301-9_5

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