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2023 | OriginalPaper | Chapter

An Approach to Create a Common Frame of Reference for Digital Platform Design in SME Value Networks

Authors : Jakob Bönsch, Svenja Hauck, Matthes Elstermann, Jivka Ovtcharova

Published in: Subject-Oriented Business Process Management. Models for Designing Digital Transformations

Publisher: Springer Nature Switzerland

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Abstract

Platform economy is well established in the business to customer domain. However, digital platforms are lacking in the business to business realm, especially for SMEs. This work presents a way to create a common frame of reference, that is inevitably needed to efficiently design a digital platform. Following the principles of a Design Thinking approach, models are created, that can be used as communication tool for a large group of diverse stakeholders. The approach includes the two means of initial collection of knowledge: exploratory user stories and capturing of use-case processes. A subject-oriented, unified Synthesis Model is created on his basis. By enriching this model with another layer of information from the user stories and their context, another form of a graphical representation is realized. The presented approach proofs valuable in a big research consortium with about 25 organisations (companies, research institutes, and authorities; mainly SMEs). The models are used to design platform architecture as well as platform processes and link them to one another. In addition intangible assets for digital platform development for SMEs are identified.

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Footnotes
1
Value networks are to be understood as progression from rigid value chains. Theoretically they allow for greater flexibility in the collaboration between their participants. Heterogeneous and diverse relationships as well as constantly changing roles allow for a better fit of all participants to achieve a common goal.
 
2
Intelligent value networks for lightweight vehicles in small quantities (German: Intelligente Wertschöpfungsnetzwerke für Leichtbaufahrzeuge geringer Stückzahl).
 
3
Sometimes these Task areas are also referred to as Design Thinking “Phases”. However, as can be seen from Fig. 1, due to every activity aspect being interwoven with basically every other aspect, the linear concept of ‘phases’ that follow upon each other does not really befit the conceptual nature of Design Thinking.
 
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Metadata
Title
An Approach to Create a Common Frame of Reference for Digital Platform Design in SME Value Networks
Authors
Jakob Bönsch
Svenja Hauck
Matthes Elstermann
Jivka Ovtcharova
Copyright Year
2023
DOI
https://doi.org/10.1007/978-3-031-40213-5_5

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