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Electronic Commerce Research
Published in: Electronic Commerce Research 1/2013

01-03-2013

An empirical examination of user adoption of location-based services

Author: Tao Zhou

Published in: Electronic Commerce Research | Issue 1/2013

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Abstract

Location-based services (LBS) can present the optimal information and services to users based on their locations. This will improve their experience. However, this may also arouse users’ privacy concern and increase their perceived privacy risk. From both perspectives of flow experience and perceived risk, this research examined user adoption of LBS. We conducted data analysis with structural equation modeling. The results indicated that contextual offering affects trust and flow, whereas privacy concern affects trust and perceived risk. Trust, flow and perceived risk affect the usage intention. Among them, flow has a relatively larger effect.
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Appendix
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Metadata
Title
An empirical examination of user adoption of location-based services
Author
Tao Zhou
Publication date
01-03-2013
Publisher
Springer US
Published in
Electronic Commerce Research / Issue 1/2013
Print ISSN: 1389-5753
Electronic ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-013-9106-3

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