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2021 | OriginalPaper | Chapter

An Evaluation Model of User Lifetime Value Based on Improved RFM and AHP Method

Authors : Qingqing Zhang, Yongsheng Chi, Yuhui Han, Lexi Xu, Chen Cheng, Heng Zhang, Tao Zhang, Yuxuan Wu, Xinzhou Cheng

Published in: Signal and Information Processing, Networking and Computers

Publisher: Springer Singapore

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Abstract

User lifetime value assessment is complex but important which requires continuous observation of users’ behavior with massive time and resource consumption. To overcome the difficulty, this paper improves the RFM model to realize behavior observation and proposes an evaluation model from the perspective of market segmentation based on AHP method. Under real conditions, the model can be used to analyze the comprehensive value of users in two cities as well as the difference of regions and market segments. Results prove that proposed model performs remarkably and has practical significance for service providers.

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Footnotes
1
According to statistics from the China Association of Automotive Manufacturers, sales of new cars in 2019 are approximately 25.77 million and used car are 14.92 million.
 
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Metadata
Title
An Evaluation Model of User Lifetime Value Based on Improved RFM and AHP Method
Authors
Qingqing Zhang
Yongsheng Chi
Yuhui Han
Lexi Xu
Chen Cheng
Heng Zhang
Tao Zhang
Yuxuan Wu
Xinzhou Cheng
Copyright Year
2021
Publisher
Springer Singapore
Book
Signal and Information Processing, Networking and Computers

Print ISBN: 978-981-334-101-2

Electronic ISBN: 978-981-334-102-9

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-981-33-4102-9_119

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