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The Political Economy of Financial Development: A Review Read chapter Read first chapter

2018 | OriginalPaper | Chapter

14. An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE

Authors : Nisreen Ameen, Robert Willis

Published in: Emerging Markets from a Multidisciplinary Perspective

Publisher: Springer International Publishing

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Abstract

This research aims to examine the effect of national IT development on Arab consumers’ behavioural intention and their actual use of smartphones. This effect was compared to the effect of two factors: usefulness and ease of use. The study was conducted in three different countries, namely, Iraq, Jordan and the UAE. A total of 1264 questionnaires were collected from smartphone consumers aged 18–29 years old in the three countries. The collected data were analysed using partial least squares-structural equation modelling. The results revealed that the new proposed factor, national IT development, has a more significant effect on behavioural intention than the effect of perceived relative advantage (usefulness) and ease of use. The research provides information to academics, policy makers and mobile companies operating in Iraq, Jordan and the UAE, enabling them to understand the perceptions of their customers of the effects of ICT development and policies on smartphone adoption and use.

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previous chapter Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia
next chapter Factors Influencing the Adoption of E-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT
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Metadata
Title
An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE
Authors
Nisreen Ameen
Robert Willis
Copyright Year
2018
Book
Emerging Markets from a Multidisciplinary Perspective

Print ISBN: 978-3-319-75012-5

Electronic ISBN: 978-3-319-75013-2

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-75013-2_14