In the previous chapter, we defined enterprise ontology as the realization and implementation independent essence of an enterprise, in short, as the deep structure behind its observable surface structure. In this chapter, we will demonstrate the notion of enterprise ontology that will be developed meticulously in the remainder of this book. The intention now is to offer a global introduction, from which the core essence of enterprise ontology will become clear. We will explain the relevant notions on the basis of a small example enterprise, namely the activities within a tennis club regarding the registration of new members.