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2015 | OriginalPaper | Chapter

An Exploratory Study of Website Localization Strategies: The Effect of Exogenous Factors

Authors : Tailai Wu, Chih-Hung Peng, Yani Shi, Choon Ling Sia

Published in: HCI in Business

Publisher: Springer International Publishing

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Abstract

This paper explores the relationship between website localization and their exogenous factors. Three exogenous factors are studied: online transaction availability, product types and history length. Based on the previous studies, this paper distinguishes website localization design strategies from website localization degree. Through a content analysis of Fortune 1000 companies’ websites, this paper finds that website localization strategies are positively related to website localization degree and that product types positively associate with website localization degree. Besides, all the exogenous factors are relevant to some specfic website localization strategies.

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previous chapter The Moderating Role of Perceived Effectiveness of Provider Recommendations on Consumers’ Satisfaction, Trust, and Online Repurchase Intention
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Metadata
Title
An Exploratory Study of Website Localization Strategies: The Effect of Exogenous Factors
Authors
Tailai Wu
Chih-Hung Peng
Yani Shi
Choon Ling Sia
Copyright Year
2015
Book
HCI in Business

Print ISBN: 978-3-319-20894-7

Electronic ISBN: 978-3-319-20895-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20895-4_36

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