An Internal Control System for Engineering Design, Product Development, and Quality Assurance

Experts believe that in the future sustainable competitive advantages will come from innovative firms that know how to use their store of knowledge in the best way possible. Innovation really goes beyond creativity, because creativity alone might not help in obtaining better business results. Chapter 10 has given an example of companies punished by the market because of pipeline risk. This, so far, has not happened to Intel, Microsoft, and Sun Microsystems because they have sound innovation policies.