Skip to main content
Top

2020 | OriginalPaper | Chapter

An Investigation into the Power of Digital Media in Hong Kong

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

In view of the surge of digital media and their overwhelming influence over the communication practice in Hong Kong, this preliminary study is to reveal its power through ten digital advertising cases. These cases cover the recent popular technologies used in digital advertising and the preferred ways of communications among the target customers. This paper dissects the cases according to the functional affordances of the discursive interface analysis and concludes that these cases do share a subset of the functional affordances forming the boundary and exclusion in the digital media in Hong Kong subtly and affecting the designing of the next generations of these digital media.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
3.
go back to reference Hung, E.C.K., Chan, A., Chan, R.: A study of rules, structures, features, and biases in the new media for digital advertising for the development of new media ontology. In: International Conference on Applied Human Factors and Ergonomics, pp. 88–92. Springer, Cham (2018) Hung, E.C.K., Chan, A., Chan, R.: A study of rules, structures, features, and biases in the new media for digital advertising for the development of new media ontology. In: International Conference on Applied Human Factors and Ergonomics, pp. 88–92. Springer, Cham (2018)
4.
go back to reference Stanfill, M.: The interface as discourse: the production of norms through web design. New Media Soc. 17(7), 1059–1074 (2015)CrossRef Stanfill, M.: The interface as discourse: the production of norms through web design. New Media Soc. 17(7), 1059–1074 (2015)CrossRef
15.
go back to reference Hung, E.C.K.: An exploration of the creative work ontology for the ontology aggregation of social media. Commun. Media Asia Pac. (CMAP) 2(1), 37–50 (2018) Hung, E.C.K.: An exploration of the creative work ontology for the ontology aggregation of social media. Commun. Media Asia Pac. (CMAP) 2(1), 37–50 (2018)
Metadata
Title
An Investigation into the Power of Digital Media in Hong Kong
Author
Edward C. K. Hung
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-20500-3_7

Premium Partners