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2020 | OriginalPaper | Chapter

1. An Investigation of the Motivations and Strategies Behind Apple’s Product Design

Authors : Brian Barley, Ande Kitamura, Thomas Loar, Edwin Ramon-Samayoa, John Yuzon, Tugrul U. Daim

Published in: Innovation Management in the Intelligent World

Publisher: Springer International Publishing

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Abstract

“Strategy has been defined as the match between an organization’s internal resources and skills and the opportunities and risks that its external environment creates. The major advances in strategic analysis during the 1980s centered on the link between policy and the external environment (Grant 1991).” Around the same time of this strategy development a new company was about to be founded, Apple, Inc. We are all familiar with Apple, Inc., “Apple Computers, Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak who brought a vision of changing people’s view of computers to the new company. Jobs and Wozniak wanted to make computers small enough to have people in their homes or in their offices. In short, they needed a user-friendly machine (Brashares 2001).” How did Apple go from two people in a garage to what it is today?

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Metadata
Title
An Investigation of the Motivations and Strategies Behind Apple’s Product Design
Authors
Brian Barley
Ande Kitamura
Thomas Loar
Edwin Ramon-Samayoa
John Yuzon
Tugrul U. Daim
Copyright Year
2020
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-58301-9_1

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