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2023 | OriginalPaper | Chapter

1. An Overview of Business for Sustainability: Strategic Avenues and Managerial Approaches

Authors : Demetris Vrontis, Alkis Thrassou, Naziyet Uzunboylu, Leonidas Efthymiou

Published in: Business for Sustainability, Volume I

Publisher: Springer International Publishing

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Abstract

This chapter delves into the multifaceted nature of business sustainability, emphasizing the strategic avenues and managerial approaches necessary for firms to thrive in a dynamic and ever-changing environment. It discusses the alignment of businesses with economic, environmental, and social considerations, as well as the importance of stakeholder satisfaction. The chapter highlights the significance of innovation, dynamic capabilities, and strategic leadership in driving business sustainability and achieving competitive advantages. It also explores the role of sustainable employment practices, green marketing, and the integration of sustainability into business models. By presenting sector-wide examples and best practices, this chapter offers valuable insights into the current and future issues in the field of sustainability, making it a must-read for professionals seeking to understand and implement sustainable business practices.
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Metadata
Title
An Overview of Business for Sustainability: Strategic Avenues and Managerial Approaches
Authors
Demetris Vrontis
Alkis Thrassou
Naziyet Uzunboylu
Leonidas Efthymiou
Copyright Year
2023
Book
Business for Sustainability, Volume I

Print ISBN: 978-3-031-37360-2

Electronic ISBN: 978-3-031-37361-9

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-37361-9_1

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