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2013 | OriginalPaper | Chapter

Analysing the Traveller Activities Network for Strategic Design: A Case Study of Baltimore, MD

Authors : Jason L. Stienmetz, Daniel R. Fesenmaier

Published in: Information and Communication Technologies in Tourism 2014

Publisher: Springer International Publishing

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Abstract

Destination management organizations (DMOs) must understand the pattern of traveller activities within a destination and how this creates value in order to design competitive destinations. It is posited in this study that it is useful to conceptualize traveller activities as a value creation network formed by the interactions of visitors and destination attractions and that this network can be measured to understand destination performance and competitiveness. As a case study, this research quantifies and then deconstructs the traveller activities network for the City of Baltimore that is activated as visitors move between destination attractions. The results of this analysis are presented and the ways in which value creation network metrics can inform the strategic design of the destination are discussed. Last, a research agenda to further develop these metrics is outlined.

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Metadata
Title
Analysing the Traveller Activities Network for Strategic Design: A Case Study of Baltimore, MD
Authors
Jason L. Stienmetz
Daniel R. Fesenmaier
Copyright Year
2013
Book
Information and Communication Technologies in Tourism 2014

Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-3-319-03973-2_33

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